Senior Social Strategist

Who We AreVML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.

VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit and follow along on Linked In #WeAreVML.Senior Social Strategist Company: VMLHybrid working:
Working from home / Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices;
Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role:

Senior Social Strategist We are seeking an experienced social strategist who will ideate, create, and deliver comprehensive innovative social strategies for a leading brand. You'll be keen to understand what the client needs and match that with how we can create and engage, tailored to different social platforms, and always rooted in social audience behaviours.

You will become one of the 'go-to' social guardians, helping brands take bold steps to embrace the very best of what social has to offer with our guidance. You'll have the opportunity to own work streams and really get under the skin of what makes audiences tick. If you're passionate about social media, have a keen eye for trends & platform updates, and possess exceptional communication skills, we want to hear from you!

The VML Social team is growing and this opportunity is primed for someone that's looking to deliver best in class social, whilst learning and upskilling themselves with a team of specialists. We're very fortunate to offer our clients the full range of social expertise, from influencer managers, content creators, social account management, social data scientists, and of course…social strategists.

Key Responsibilities:

Strategic Leadership:
Lead the development and execution of comprehensive social brand, content, and campaign strategies for [our client / client portfolio]. Leverage experience to develop broader POVs on specific audiences, trends, or best practices.

Collaboration:

Foster strong collaborative relationships with the wider VML team outside of social, including strategy & planning, data & insights, client engagement, and creative. Integrate social-specific knowledge and align with their diverse expertise, including briefing work and working where social is part of an integrated plan.

Client Engagement:
Steer clients through social strategies, providing guidance, challenging assumptions, and ensuring the best possible outcomes. Proactively uncover new opportunities for the brand's social execution.

Insights:
Identify and leverage cultural and social insights relevant to the client…