Marketing and Events Lead Closing Date

Reports to: Commercial Director
Team: Commercial
Location: Redditch or Wolverhampton, West Midlands

2/3 days of working from home is fine and there will be some UK travel

The Marketing & Events Lead will lead Gordon Moody’s marketing, events and external visibility activity, building awareness of the organisation, its services and impact among priority audiences across the UK.

The role will develop and deliver a proactive programme of marketing campaigns, conferences, exhibitions, events and stakeholder engagement opportunities, ensuring Gordon Moody is visible in the right places, with the right messages, to the right audiences.

Working closely with the Commercial Director, Head of Partnerships & Income Generation and Content & Digital Engagement Officer, the role will translate organisational and commercial priorities into targeted marketing and engagement activity across healthcare, NHS, public health, local government, VCSE, corporate and community audiences.

The role will take ownership of Gordon Moody’s external events calendar and traditional marketing activity, while leading the delivery of Gordon Moody-led events and activities.

• Develop and deliver Gordon Moody’s marketing and events plan, aligned to organisational and commercial priorities.
• Lead traditional and offline marketing activity to increase awareness of Gordon Moody, its services, expertise and impact so support direct referrals.
• Develop targeted campaigns to reach healthcare professionals, commissioners, public health teams, referral partners, employers, communities and other priority audiences.
• Oversee the development of marketing materials including brochures, service information, referral materials, exhibition collateral, presentations, posters and campaign assets.
• Ensure Gordon Moody’s brand and messaging are consistently and professionally represented across external activity.
• Identify new opportunities and channels through which Gordon Moody can increase awareness and reach priority audiences.

• Develop and own an annual events and engagement calendar, identifying where Gordon Moody needs to have a presence.
• Identify and assess conferences, exhibitions, professional networks and stakeholder events based on audience, strategic relevance, cost and potential impact.
• Lead Gordon Moody’s presence at external events, from identifying opportunities through to planning, delivery, representation and follow-up.
• Represent Gordon Moody at conferences, exhibitions and events, confidently engaging with stakeholders and promoting our services and expertise.
• Lead the planning and delivery of Gordon Moody’s flagship conference and develop a wider programme of round tables, webinars, workshops and stakeholder events.
• Coordinate speakers, stands, suppliers, venues, collateral and internal representation as required.
• Ensure events are used proactively to create new relationships, increase awareness and support referrals and partnership opportunities.

• Work closely with the Content & Digital Engagement Officer to connect physical and digital marketing activity.
• Ensure conferences and events generate opportunities for social, video, photography and other digital content before, during and after activity.
• Support integrated campaigns where digital activity, traditional marketing, events and stakeholder engagement work together around priority audiences.
• Identify stories, case studies and opportunities from across Gordon Moody that can strengthen external marketing and awareness.

• Work closely with the Head of Partnerships & Income Generation to support engagement with prospective commissioners, partners, employers and other organisations.
• Develop materials and marketing activity that support partnership development, service promotion and referral generation.
• Build relationships with conference organisers, professional bodies, networks, community organisations and other stakeholders that can extend Gordon Moody’s reach.
• Work across clinical, operational, lived experience and corporate teams to ensure Gordon Moody is represented…