E-commerce Performance Marketing Specialist

About the Role

Our client is looking for a data-driven and analytical E-commerce Performance Marketing Specialist to optimize online advertising efforts and drive measurable sales growth. This role will focus on managing and refining paid campaigns across various digital channels, including social media, search engines, and display networks. You will be responsible for budget management, campaign optimization, A/B testing, and performance analysis to ensure maximum return on investment.

Working remotely, you will collaborate closely with the e-commerce and marketing teams to achieve key business objectives. This is an exciting opportunity to make a direct impact on the company's bottom line by leveraging cutting-edge performance marketing techniques for our client's brand in Richards Bay, Kwa Zulu-Natal .

• Plan, execute, and manage paid advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, Instagram Ads).
• Continuously monitor campaign performance, analyze data, and implement optimizations to improve key metrics such as CPA, ROAS, and conversion rates.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to enhance campaign effectiveness.
• Manage advertising budgets effectively, ensuring spend is allocated to the most profitable channels and campaigns.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce advertising.
• Generate regular performance reports, providing insights and strategic recommendations to the marketing team.

• Proven experience in performance marketing, digital advertising, or a related role within e-commerce.
• Strong proficiency with digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics).
• Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
• Experience with A/B testing methodologies and tools.
• Strong understanding of e-commerce sales funnels and conversion rate optimization (CRO).
• Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.

• Competitive remote salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development in digital marketing.
• Flexible working hours and a supportive remote work culture.
• The chance to significantly impact the growth of an online business.