Remote Digital Marketing Specialist; Hospitality

About the Role

Our client is seeking a creative and data-driven Remote Digital Marketing Specialist to elevate their online presence within the hospitality sector. This position is entirely remote, allowing you to work from anywhere while developing and executing innovative digital marketing strategies to attract and engage customers for properties located in and around Rustenburg and other key tourist destinations. You will be responsible for driving brand awareness, generating leads, and increasing bookings through various online channels, playing a crucial role in the company's growth and market positioning.

This is a fantastic opportunity for a marketing professional passionate about travel and tourism.

• Develop and implement comprehensive digital marketing campaigns across platforms like SEO, SEM, social media, email, and content marketing.
• Manage social media accounts, creating engaging content and fostering community interaction to build brand loyalty.
• Analyze campaign performance using analytics tools, providing insights and recommendations for optimization.
• Create compelling website and landing page copy, focusing on conversion rate optimization.
• Collaborate with internal teams to ensure brand consistency and effective marketing messaging.
• Stay abreast of the latest digital marketing trends and technologies in the hospitality industry.

• Proven track record in digital marketing, with at least 3 years of experience, preferably within hospitality or a related field.
• Strong knowledge of SEO, SEM, content marketing, email marketing, and social media management.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Excellent copywriting and content creation skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment.

• Competitive salary and potential for performance-based bonuses.
• Complete remote work flexibility, enabling a great work-life balance.
• Opportunities to shape the digital strategy of a growing hospitality brand.
• Access to online professional development courses and certifications.
• A collaborative virtual team environment with regular online check-ins.