Digital Marketing Specialist - FMCG

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to spearhead their online presence within the FMCG sector. This fully remote role offers the exciting opportunity to develop and execute innovative digital marketing strategies that enhance brand awareness, drive customer engagement, and generate leads. You will be responsible for managing social media platforms, optimizing online advertising campaigns, and analyzing digital performance metrics to ensure maximum impact.

The ideal candidate is a digital native with a proven track record in crafting successful online campaigns for consumer brands, passionate about leveraging digital channels to achieve business objectives.

• Develop and implement comprehensive digital marketing strategies , including SEO, SEM, social media marketing, email marketing, and content creation for FMCG brands.
• Manage and grow the company's social media presence across various platforms, engaging with the online community.
• Plan, execute, and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to drive traffic and conversions.
• Analyze website traffic, campaign performance, and customer engagement metrics, providing actionable insights and reports.
• Collaborate with creative teams to develop engaging digital content, including graphics, videos, and written materials.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in Digital Marketing , with a focus on FMCG or consumer goods.
• Proven experience with SEO, SEM, social media management tools, and email marketing platforms.
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Excellent written and verbal communication skills, with a creative flair for content creation.

• Competitive salary and annual performance-based bonuses.
• Fully remote position offering maximum flexibility and work-life integration.
• Professional development opportunities, including access to online courses and certifications.
• Comprehensive health, dental, and vision insurance plans.
• A collaborative and supportive virtual team environment focused on innovation and growth.