Digital Marketing Specialist - FMCG E-commerce

About the Role

Our client is seeking a talented and results-driven Digital Marketing Specialist to spearhead their FMCG e-commerce initiatives. This fully remote position is ideal for a creative marketer passionate about leveraging digital channels to drive online sales and brand engagement for consumer goods. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email campaigns, and content creation, to enhance online presence and customer acquisition.

This role offers the flexibility of remote work combined with the challenge of growing a brand in the competitive FMCG e-commerce space .

• Develop and implement data-driven digital marketing strategies to increase website traffic, conversions, and online sales for FMCG products .
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve search engine rankings and drive qualified leads.
• Create engaging content for social media platforms, email newsletters, and the company website to foster brand loyalty and customer engagement.
• Execute and monitor paid advertising campaigns across platforms like Google Ads and social media channels, managing budgets effectively.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics) to identify insights and optimize marketing efforts.
• Collaborate with e-commerce managers and creative teams to ensure a cohesive online brand experience.

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on e-commerce and FMCG .
• Solid understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent written and verbal communication skills, with a knack for creating compelling marketing copy.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Digital Media, or a related field is highly desirable.

• Competitive salary and remote work flexibility.
• Opportunity to shape the digital presence of exciting FMCG brands .
• Access to professional development courses and industry conferences.
• Comprehensive health and wellness benefits package.
• A supportive and collaborative online work environment with a focus on innovation and results.