Digital Marketing Officer

Join us in using good food to create fuller plates, stronger communities and transformed lives across the Midlands


Job Title: Digital Marketing Officer

Reporting to: Senior Marketing & Communications Manager

Location: Flexible within the Midlands, with regular travel around the region required. Birmingham, Leicester or Nottingham base with hybrid/home working available.

Hours: 37.5 hours per week

Benefits: 25 days holiday, pro-rata, 5.5% Employer Pension Contribution including Life Cover, Occupational Sick Pay Benefits & Enhanced Maternity, Adoption and Paternity Leave and Pay, plus more

Contract: Permanent

Salary: £27,845 per annum

About Fare Share Midlands

Fare Share Midlands rescues good-quality surplus food and gets it to people experiencing hardship through hundreds of community organisations across the region. Last year, we redistributed more than 5,000 tonnes of food - the equivalent of 11 million meals - reaching around 60,000 people every week.

But our impact goes beyond food. We strengthen communities, create opportunities through our Skills Share employability programmes, and help protect our planet by reducing food waste.
Over the next three years, we aim to double the food we rescue and extend our impact across the Midlands.

Good food can do extraordinary things.

The Role

We are looking for a creative, enthusiastic and hands-on Digital Marketing Officer to join our Marketing & Communications team during an exciting period of growth and development for Fare Share Midlands.

Working closely with the Senior Marketing & Communications Manager and colleagues across our Mar Comms, Fundraising and Corporate Partnerships teams, you will help us reach new audiences, tell compelling stories about our impact and inspire people and organisations to support our work.

This is a varied role with plenty of opportunity to develop your digital marketing skills. You will work across our website, social media, Google Ads, email marketing and digital campaigns, as well as helping us capture and share powerful video-led stories from across Fare Share Midlands.

A particular focus will be supporting activity that helps generate the partnerships and resources needed to sustain and grow our impact. This includes individual fundraising, corporate partnerships, events and other campaigns designed to engage supporters and inspire action.

We don't expect you to be an expert in everything from day one. We're looking for someone with good digital marketing foundations, strong content and communication skills and the enthusiasm to develop further. You might already be particularly strong in social media, video, websites or digital campaigns and be looking for an opportunity to broaden your experience across the digital marketing mix.

You'll receive support from an experienced Mar Comms team, while having the opportunity to take ownership of your own activity and develop specialist skills in areas such as Word Press, Google Ads, digital fundraising and performance marketing.

This could be a great next step for someone who has gained practical digital marketing experience and is ready for a role where their work can make a visible difference.

Key Responsibilities

Digital Campaigns, Fundraising & Partnerships

• Work with Mar Comms, Fundraising and Corporate Partnerships colleagues to plan and deliver engaging digital marketing activity.
• Support fundraising campaigns and appeals, helping to attract new supporters and engage existing donors.
• Develop digital content and campaigns to support corporate partnerships, lead generation and engagement with businesses.
• Support the promotion of fundraising, corporate and other relevant events.
• Help tailor messaging, content and calls to action for different audiences, including donors, businesses, partners and supporters.
• Support integrated campaigns across website, social media, email, digital advertising and other communications channels.
• Work with external agencies and partners on campaigns where appropriate.
• Use campaign results and audience insight to understand what works and help improve future activity.

Website & Word Press

• Support the day-to-day management and development of the Fare Share Midlands website.
• Create, edit and update website content, campaign pages and landing pages.
• Help ensure website content is engaging, accessible, up to date and easy for different audiences to navigate.
• Work with our external web/digital partners on technical developments and improvements where required.
• Apply good practice in areas such as…