Senior Regional Merchandiser – SOREL Europe

Reports to:

Sorel Business Director;
Permanent contract; EMEA HQ, Geneva, Switzerland;
Hybrid mode (2 days/week home office);

Start date:

at the earliest convenience.

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS. At Columbia Sportswear, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground. Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect.

Now make it better.” As pioneers of relentless improvement, we are constantly evolving Discover a world of diversity within our team of 700+ across 13 European countries, united by the common goal of elevating Columbia to the pinnacle of outdoor brands in Europe. Our omnichannel approach seamlessly integrates Columbia and Sorel brands' engaging in-store and online experiences. Nestled at the heart of the Alps in Geneva, Switzerland, our European headquarters hosts the Executive Committee, go-to-market functions, and Planning and Logistics teams.

In Schiltigheim, near Strasbourg, our shared services center thrives with over 100 professionals managing Finance and Operations/Customer Service. Our distribution center in Cambrai ensures swift delivery to customers, while our 35+ Columbia stores adorn major European outlet centers. Finally, the Sales and Trade Marketing teams are displayed in 3 regions across Europe, close to their customers and markets. We believe the outdoors is ours to protect and strive to keep our planet healthy.

We believe in empowering people to experience the outdoors to the fullest. And we believe in you.

We are creating this role to build a genuine merchandising function for SOREL to provide European customers and consumers with the right product at the right place. Reporting directly to the Sorel Business Director, you will take full ownership of the region's merchandising strategy, from constructing seasonal assortments to leading the regional Go-to-Market process through to the Sales Meeting. This is an individual contributor role that combines strategic thinking with genuine hands‑on execution.

You will spend a large part of your first months building the function and its basics from the ground up, while also making the most of what already exists. You will represent the voice of the European market to Global Product, influence international product decisions with regional data and insights, and act as the go‑to merchandising expert for Sales, Marketing and Ecommerce teams across Europe.

• Build the SOREL Europe merchandising function
• Construct seasonal European assortments from the ground up, aligned with regional business objectives and consumer insights
• Define collection size, category and gender mix by season, based on revenue potential
• Rationalize the current offer to make it focused and channel‑right
• Maintain accurate product information in our business systems, staying close to the operational details
• Own regional pricing and assortment performance
• Provide regional pricing recommendations and support margin optimization
• Monitor assortment productivity and profitability throughout the season
• Identify market opportunities, risks and assortment gaps through consumer, competitive and marketplace analysis
• Influence Global Product
• Represent the European market throughout the Global Go-to-Market process
• Bring market insights, consumer feedback and competitive intelligence to Global Product teams
• Influence product decisions and advocate for regional priorities, backed by data
• Lead the regional Go-to-Market process Own and drive the European Go-to-Market calendar through to the Sales Meeting,…