ECRM & Loyalty Executive

What makes the perfect pub? It’s great ales, delicious food, a welcoming atmosphere, and the warm welcome from a team that’s at the heart of everything we do.

The Inn Collection Group is a multi-award-winning pubs with rooms company, proudly located in some of the most outstanding destinations across the North of England and Wales. At ICG, we deliver exceptional hospitality by living and breathing our core values of respect, customer focused, warmth, and honesty, all with the goal of Making people happy through heartfelt hospitality.

• Celebrate your birthday with an extra paid holiday.
• Build your future with support from our development programmes.
• Take the time you need to rest and recharge;
  Paid Breaks are on us.
• Enjoy 50% off food at any of our Inns
• Relax with a stay at any of our Inns during January, February, and March for just £1.
• Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
• Experience a spontaneous trip away with £50 on same day bookings
• It’s not just for you—your loved ones can enjoy 15% off bed and breakfast too!
• 24/7 confidential support is always there when you need it with our Employee Assistance Programme
• Contribute to a company that gives back through our Give-inn back scheme
• Join an award-winning team recognised as the Best Pub Employer at the Publican Awards.
• Enjoy the convenience of free on-site parking
• Flexible working and work from home opportunities

Rooted in the North, our support hub at Quorum Business Park in Newcastle serves as a central space where all our departments come together to collaborate and innovate. Located in a thriving business community, it reflects our strong connection to the region while providing a modern, dynamic environment to drive our collective success.

The eCRM& Loyalty Executive will play a key role in the day-to-day delivery of The Inn Collection Group’s CRM, emailmarketingand loyalty programmes.

Working closely with the eCRM& Loyalty Manager and wider marketing team, the role will support the delivery of engaging and effective customer communications across email and the Inn Crowd app. The role will be responsible for building campaigns, supporting loyalty activity, maintaining accurate customer communications and providing regular reporting to support campaign optimisation.

This role is suited to a highly organised and detail-focused marketing professional who is looking to develop specialistexpertisein CRM, emailmarketingand loyalty.

• Build and schedule email and app marketing campaigns in line with the CRM and wider marketing calendar.
• Support the delivery of newsletters, promotional campaigns, loyaltycommunicationsand customer lifecycle communications.
• Create email audiences and segments based on agreed campaign requirements.
• Support customer segmentation to ensure relevant and targeted communications are delivered to the appropriate audiences.
• Carry out campaign QA and testing to ensure emails are accurate, correctly displayed and functioning before deployment.
• Testing of subject lines,content and campaign approaches.
• Email content creation, including copy, subject lines, calls-to-actionand campaign content.
• Work with the eCRM& Loyalty Manager to build andmaintainautomated customer journeys.
• Support email data uploads and data preparation where required.
• Ensure all campaigns are delivered in line with brand guidelines and CRM best practice.

• Complete monthly data capture and reporting for email and app activity.
• Support campaign reporting andmonitorkey performance metrics.
• Produce regular reports to support the identification of trends and opportunities.
• Complete weekly site-level…