Social Media and Marketing Executive

Job Title

Social Media and Marketing Executive

Digital Marketing Manager

Social Bite, 1 Leith Walk, Edinburgh, EH6 8LN
. Flexibility with remote working. Will entail travel across the key cities in Scotland, and occasionally

We’re a movement to end homelessness.

As a charity and social enterprise, we provide food, homes, jobs and support to people affected by homelessness. Our vision is a society where no one should have to be homeless, so we challenge the status quo by pioneering solutions that create lasting change. We believe in empowering people to transform their own lives to break the cycle of homelessness.

We need our marketing, branding and communications to reach and engage our existing supporters and beyond. We need to have impact to create change – do you have the skills to help our messages get cut through?

focus on end-to-end content creation: conceptualisation, creation, drafting, gathering and shooting, editing, delivery and evaluation

support the Head of Marketing and Communications, Senior Communications Manager and Digital Marketing Manager to deliver organisational goals

further Social Bite’s mission to end homelessness by generating awareness of the issues using a variety of marketing approaches, which in turn drives donations

grow Social Bite’s brand presence and awareness across the UK

increase public awareness of homelessness issues.

• work with a mix of visual and written mediums, using your grounding in social media, copywriting and design basics
• promote Social Bite’s coffee shops, driving footfall to each location

Create and gather content for Social Bite social media channels and website, covering the full range of Social Bite activity including fundraising, impact and support work, and our coffee shops.

• Film and edit video content for our social media channels, website, events and partner engagement.
• Drive marketing support for Social Bite coffee shops, including developing new propositions, ordering collateral and point of sale, and liaising with suppliers and partners.
• Own, develop and deliver a social media content calendar in collaboration with the Mar Comms team.
• Respond to all inbound social media enquiries promptly in the appropriate style and tone of Social Bite.
• Develop and manage influencer relationships, to drive awareness of Social Bite and our work to new and relevant demographics.

• Create and edit marketing and brand materials, including presentations, promotional materials, advertisements and information booklets.
• Support campaigns and fundraising initiatives, particularly community fundraising and challenge events.
• Coordinate with agencies and partners to manage professional photography and video shoots, as well as supporting PR & media activity.
• Sort and manage Social Bite’s content, photography and assets, using relevant tools.
• Gather data and deliver monthly reporting on KPIs, including website performance, press coverage and social media engagement.
• Update and optimise content on the Social Bite website.
• Copywriting for both internal and external audiences, including email communications, webpages, blogs and social media.
• Support internal communications including company-wide updates, facilitating townhall meetings, and driving engagement with messages across multiple sites and business functions.
• Uphold brand standards and consistency, including auditing coffee shops and reviewing public facing assets owned across departments.
• Provide event management support, including organisation, advertising, attendee management, relationships, event delivery and evaluation.

• Managing a varied workload in a fast-paced environment across multiple locations.
• Remaining flexible and prioritising…