Senior Media Manager

A bit about us:

Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at  We are expanding and are looking for a Senior Media Manager to join the team and be part of a growing and vibrant brand.

• Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
• Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
• No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
• Generous staff discounts on a wide range of fabulous fragrances
• Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space

The Senior Media Manager is responsible for delivering The Fragrance Shop’s Trade Partnerships & Retail Media strategy through best-in-class campaign execution, partner management, and commercial performance.

Acting as the key link between strategy and execution, this role ensures that brand partner investment is effectively planned, delivered, and optimised across digital and in-store channels to maximise ROI.

You will play a critical role in driving commercial growth, enhancing partner relationships, and embedding consistent, high-quality campaign delivery across the business.

• Build and maintain strong day-to-day relationships with key brand partners
• Lead campaign planning conversations and translate partner objectives into executable plans
• Support the TFS Media Director in delivering partner commitments and media plans

• Own the end-to-end execution of retail media campaigns across digital and in-store channels
• Ensure all brand-funded activity is delivered on time, on brief, and to the highest standard
• Collaborate cross-functionally (Digital, Marketing, Retail, Logistics) to deliver integrated campaigns

• Manage campaign budgets and ensure full utilisation and reconciliation of partner investment
• Identify opportunities to grow partner spend and improve commercial returns
• Support delivery of the Retail Media commercial plan

• Own campaign performance tracking and ROI reporting
• Deliver clear, insight-led post-campaign analysis to partners and internal stakeholders
• Continuously optimise campaigns based on performance data and learnings

• Own and maintain the retail media activity calendar, ensuring alignment with commercial priorities
• Support seasonal, quarterly, and annual campaign planning cycles
• Drive consistency in processes, tools, and ways of working

• Line manage and support development of the TFS Media Executive
• Provide clear direction on campaign execution and priorities
• Contribute to building a high-performing, collaborative team culture

• Growth in Trade partner investment (YoY / seasonal uplift)
• Delivery of Retail Media revenue targets (£ / % vs plan)
• 100% of partner budgets fully utilised and reconciled

• 100% of campaigns delivered on time and on brief
• Campaign execution quality (internal stakeholder feedback)
• Reduction in campaign delivery errors/issues

• Measurable ROI on brand-funded campaigns
• Impr…