Marketing Director – India​/Middle East​/EurAsia

Quote from Hiring Manager

This role leads Brown-Forman’s marketing strategy and organization across India, Middle East, Africa and Türkiye/CIS. This role is responsible for driving sustainable growth, building brand equity and shaping the long-term direction of the Brown-Forman portfolio across a diverse and dynamic region.

This role leads Brown-Forman’s marketing strategy and organization across India, Middle East, Africa and Türkiye/CIS. This role is responsible for driving sustainable growth, building brand equity and shaping the long-term direction of the Brown-Forman portfolio across a diverse and dynamic region.

As a key member of the IMAGE Leadership Team and the EAA Marketing Leadership Team, this role partners closely with regional and global stakeholders to ensure world-class marketing strategies, strong organizational capability and exceptional execution across all markets and channels.

The working style for this role is 4 days a week out of the office, with Fridays working from home.

• Leads Regional Portfolio Strategy:
  Defines and executes the long-term portfolio and marketing strategy across the IMAGE region, aligning local brand plans, investment allocations, and growthinitiativewith global priorities.
• Develops Marketing Organization & Capability:
  Inspires and builds a high-performing, future-ready marketing team, fostering a culture of inclusion, accountability, agility, and continuous improvement while driving robust succession planning.
• Drives Marketing Excellence & Innovation:
  Oversees the effective execution and optimization of the full marketing mix – including brand communications, digital, advocacy, and trade marketing – while fostering an environment of innovation and calculated experimentation.
• Partner with Global and Regional Stakeholders:
  Serves as the primary marketing voice for the region to influence business priorities, working closely with cross-functional partners in Commercial, Finance, Supply Chain, and HR.
• Navigates Complex Growth Markets:
  Guides local teams through unique commercial environments, providing judicious stakeholder management and strategic direction for key expansion projects, particularly within dark markets like India and Türkiye.
• Manages Commercial & Financial Performance:
  Establishesclear performance metrics, minimizes non-working spend, andoptimizesbrand budget allocations to maximize corporate return on investment.

• Senior Marketing Leadership
  
  Experience:
  
  Extensive leadership experience steering marketing agendas within FMCG, beverage alcohol, luxury, or premium consumer goods environments.
• International Matrix Acumen:
  Proven ability tooperate, influence, and challenge commercial leaders within highly matrixed, international global organizations.
• Geographic & Route-to-Market Expertise:
  Demonstrated success managing marketing execution across multiple countries oremergingmarkets,utilizingboth distributor-led and direct-route-to-market models.
• Strategic & Financial Credibility:
  Strong commercial acumen and financial fluency, witha track recordof translating consumer insights into actionable growth and managing complex brand budgets.
• People & Agency Leadership:
  Advanced capability in hiring, coaching, and developing multi-disciplinary teams alongsidea track recordof building impactful partnerships with external agencies.
• Communication
  
  Skills:
  
  Exceptional presentation and leadership communication capabilities, with absolute fluency in written and spoken English.
• Mobility:
  Willingness and flexibility to travel up to 50% of the time, including long-haul travel to developing countries.

• Experience directing innovative, multi-market…