B2B Creative & Content Partner - Freelance - Remote

Freelance B2B Creative & Content Partner

Freelance | Initial project sprint, with potential for ongoing ad-hoc work

• Start date:
  
  ASAP
• Please include your day rate in your application
• Please include your portfolio, with examples of B2B creative and copy projects in your application

About

The Role

Culture Craft is looking for an experienced freelance B2B Creative & Content Partner to help us turn our existing thinking, propositions and brand into clear, commercially effective and beautifully executed communications.

We already have a strong and distinctive brand identity, established tone of voice, visual language and design system. What we need is someone who can take that foundation and elevate the quality, clarity and consistency of what we put into the world.

This is a hands-on role covering both copy and design. We are looking for someone who is genuinely strong in both disciplines, rather than a specialist in one with a working knowledge of the other.

You'll be taking relatively open briefs, understanding the commercial objective, challenging and refining the thinking where needed, and then owning the work through to finished, usable assets.

The initial work

Our immediate priority is sales and marketing collateral around our core offers, alongside some website work.

Priority Areas Include

• Website copy and content – helping us sharpen and structure key pages so the proposition is immediately clear, compelling and easy to understand.
• Sales – sales/overview collateral, pitch or sales deck and supporting assets.
• Proposal template – a polished, reusable proposal format that is easy for us to adapt.
• One-pagers and service overviews – clear, concise assets that communicate the value of what we do without trying to say everything at once.
• Case studies – developing both the copy and presentation so they work as useful sales assets rather than simply being project write-ups.

There Are Also Likely To Be Further Requirements Around

• service brochures
• Linked In and campaign assets
• event collateral
• reusable templates
• other brand and sales materials as they arise

The work will be prioritised together. There are one or two assets that are particularly time-sensitive, but the wider aim is to get the priority body of work underway and substantially progressed over the next 2–3 weeks.

After the initial priority work, there is likely to be a need for ongoing ad-hoc freelance work as new campaigns, offers and collateral arise.

Skills

Copy

You should be able to take a relatively open brief and work out:

• what the proposition actually is
• what the audience needs to understand
• what the strongest messages are
• what should be left out
• how the message should be structured
• how to make something simpler without making it generic

You should be comfortable writing for B2B audiences and buying journeys, rather than simply producing engaging marketing copy.

Design

You should be able to turn that thinking into polished, professional visual communication across:

• presentations and sales decks
• proposals
• one-pagers
• service overviews
• case studies
• web content
• digital and print collateral

We currently use Canva for most creative and presentation work because we want to retain the ability to edit and reuse assets internally. You don't have to be a Canva-only designer, but you do need to be comfortable producing high-quality, editable work within that environment.

We already have a strong visual identity and digital design system. We're very open to thoughtful recommendations about how that could be refined or elevated, but we're not looking for a rebrand.

How we like to work

We're looking for someone who can take ownership rather than needing detailed instructions at every stage.

That Means Being Comfortable With

Brief → think → challenge → structure → write/design →…