Digital Marketing Executive

Kin Collective Recruitment is partnering with an established global retailer to find a Digital Marketing Executive for its Bedford-based marketing team on a 12-month fixed-term contract.

This is a varied, hands-on position covering email and CRM, websites and e-commerce, SEO, paid digital activity and performance data. It is not a social media management role.

Harley is the recruiter managing this role and here’s why she thinks it could be a great opportunity for the right digital marketer:

“This is genuinely one of my favourite clients to recruit for. They’re a lovely, down-to-earth team, even though they’re part of a huge global business, and there’s loads to get involved in. It’ll suit someone who’s stronger across email, websites, SEO and data than social media, ideally with B2C experience, and who’s happy being with the team in Bedford three days a week.”

Working closely with the Digital and Content Marketing Manager, you will help deliver digital activity across the customer journey and understand how each channel contributes to the wider business.

Your role will include:

• Creating and improving email and CRM campaigns, from planning communications to reaching and engaging different customer groups.
• Keeping customer-facing websites and e-commerce content accurate, relevant and easy to use.
• Coordinating SEO and paid digital activity with external agency partners.
• Reviewing website, CRM and campaign data to understand performance and recommend improvements.
• Supporting product launches, promotional campaigns and seasonal activity alongside UK and international colleagues.

You may also occasionally support launches, exhibitions and customer events.

This role could suit an existing Digital Marketing Executive or a Marketing Executive whose experience already has a strong digital focus.

You will ideally have hands‑on experience across several of the following areas:

• Email marketing and CRM campaigns.
• Website or e-commerce content management.
• SEO and digital content optimisation.
• Digital reporting and analytics.
• Paid digital campaigns or working with external agencies.

You will be comfortable looking at data, spotting what could be improved and turning those findings into practical next steps. Strong written communication, attention to detail and the ability to manage several pieces of work at once will also be important.

Experience with in a B2C, retail, e-commerce or consumer-focused business would be helpful, but the client is open to candidates from other sectors whose digital experience aligns with the role.

This 12-month contract offers the opportunity to build genuinely broad digital marketing experience within a successful global business.

Rather than being limited to one channel, you will work across email, CRM, websites, SEO, paid activity and analytics. You will also gain exposure to international marketing activity, established agency partners and a variety of campaigns and launches.

The hybrid working pattern offers a good balance, with three days each week in the Bedford office and two days working from home. Because the position is based in Bedfordshire, this could suit candidates travelling from Kempston, Ampthill, Flitwick, Sandy, Biggleswade, St Neots, Milton Keynes or the surrounding areas.

No. This is a 12-month fixed-term contract.

Yes. The team works together in the Bedford office three days per week, with two days from home.

No. The main focus is email, CRM, websites, SEO, paid digital activity and performance analysis.

B2C experience would be beneficial, but it is not essential if you have the right mix of digital marketing experience.

No. This position does not currently have any direct reports.

Kin Collective Recruitment specialises in marketing, growth, GTM, brand, product, creative, digital, communications and commercial roles across the UK.

We welcome applications from all backgrounds. If you need any reasonable adjustments during the recruitment process, please let us know.

Kin Collective Recruitment Ltd is acting as an employment agency in relation to this vacancy.