Digital Marketing Specialist - E-commerce

About the Role

Our client is looking for a talented and versatile Digital Marketing Specialist to join their fully remote team, focusing on driving growth for their burgeoning e-commerce business. This role will involve executing and optimizing various digital marketing campaigns across multiple channels to increase brand awareness, website traffic, and online sales. You will be hands-on with paid advertising, SEO, content marketing, and social media efforts, continuously seeking innovative ways to reach and engage our target audience.

We are seeking a proactive, creative, and data-driven individual with a passion for digital marketing and a proven ability to deliver results in a remote setting, contributing to the online success and expansion of our client's brand.

• Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Implement and manage SEO strategies to improve organic search rankings and website visibility.
• Create and manage engaging content for social media platforms, email marketing, and blog posts to foster customer engagement.
• Monitor and analyze website traffic, campaign performance, and other key e-commerce metrics using tools like Google Analytics.
• Collaborate with cross-functional teams to ensure marketing efforts are aligned with business objectives and brand messaging.
• Stay current with digital marketing trends and best practices, identifying new opportunities for growth.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing, with a strong focus on e-commerce.
• Proven experience in managing paid advertising campaigns (Google Ads, Facebook Ads) and SEO initiatives.
• Familiarity with social media management tools and email marketing platforms.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Excellent communication and organizational skills, with the ability to thrive in a remote work environment.

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering excellent flexibility and work-life balance.
• Opportunity to gain diverse experience across various digital marketing disciplines within e-commerce.
• Professional development opportunities and access to online training resources.
• Be part of a growing team that values innovation and impactful digital strategies.