Digital Marketing Strategist - E-commerce Focus

About the Role

Our client is seeking a seasoned Digital Marketing Strategist with a strong focus on e-commerce to join their fully remote team. This pivotal role involves designing and implementing comprehensive digital marketing strategies to drive online sales, customer acquisition, and brand growth. You will be responsible for analyzing market trends, identifying target audiences, and developing data-driven campaigns across multiple digital channels. This is an exciting opportunity for a strategic thinker who thrives in a remote-first environment and has a proven ability to deliver measurable results in the e-commerce sector.

You will collaborate with various departments to ensure cohesive marketing efforts.

• Develop and execute integrated digital marketing strategies to achieve e-commerce sales and growth objectives.
• Oversee and optimize performance marketing channels, including SEM, SEO, paid social, and affiliate marketing.
• Conduct in-depth market research, competitor analysis, and customer segmentation to identify new opportunities.
• Manage and allocate the digital marketing budget effectively to maximize ROI.
• Collaborate with content creators, web developers, and other stakeholders to ensure campaign success.
• Monitor, analyze, and report on campaign performance using web analytics and other relevant tools, providing actionable insights.

• Minimum 4 years of experience in digital marketing strategy, with a significant focus on e-commerce.
• Demonstrated success in developing and executing profitable online marketing campaigns.
• Expertise in SEM, SEO, social media advertising, email marketing, and conversion rate optimization (CRO).
• Proficiency with analytics platforms (e.g., Google Analytics
  4) and marketing automation tools.
• Strong analytical and problem-solving skills with a strategic mindset.
• Excellent communication and collaboration skills, essential for a remote role.

• Competitive annual salary and performance incentives.
• Fully remote work arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and opportunities for professional development.
• A collaborative and supportive virtual team culture.