Senior Marketing Manager

Hybrid work:

Employees work in a hybrid model balancing collaboration in our office and remote work.

Reports to the Marketing Director

Wild Brain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.

The Senior Marketing Manager leads the strategy, development and execution of integrated marketing activity across Wild Brain CPLG's portfolio of entertainment, lifestyle, and consumer brands, including globally recognised franchises such as Peanuts, Teletubbies, Strawberry Shortcake and many more.

This role is responsible for delivering regional marketing activity, local market activations, and adapting global campaigns to ensure strong cultural relevance and commercial impact across the UK and Northern Europe. The role drives brand visibility, franchise growth, and retail marketing support across key licensing categories.

It requires a commercially minded and highly collaborative marketer with strong experience in brand building, entertainment, retail marketing, and integrated campaigns.

This position suits a strategic and creative thinker who enjoys developing innovative, impactful campaigns tailored to different audiences, retailers, and markets. Success comes from balancing creativity with commercial outcomes, building strong partnerships, and identifying smart ways to grow brand impact across the region.

• Develop and deliver strategic regional marketing plans across CPLG represented and owned brands and franchises
• Lead the development, pitching and delivery of integrated regional campaigns aligned with global brand strategy and priorities, integrating licensees and commercial partners where relevant
• Develop and lead regional brand campaigns across key franchises, ensuring strong local relevance and commercial impact
• Identify and lead opportunities to grow brand awareness, consumer engagement and commercial value across priority markets
• Proactively identify opportunities to strengthen brand presence and maximise collaboration with licensees, retailers and commercial partners
• Ensure all regional strategy, campaigns and activity align with global brand and licensor guidelines and objectives
• Own regional franchise calendar planning and maintain a robust 18–24 month marketing roadmap across key territories

• Lead creative ideation and develop innovative campaigns and marketing plans that engage consumers.
• Develop campaign concepts that align with global brand strategy while being culturally relevant and tailored to each regional market.
• Execute end-to-end marketing campaigns across offline, digital, social, PR, print, influencer, experiential and retail channels.
• Coordinate with internal and external teams, agencies, licensors and partners to secure approvals and deliver campaigns on time and on budget.
• Monitor campaign performance and provide reporting, insights and recommendations, including post-campaign reports and case studies, sharing learnings across the business.

• Collaborate with retail partners on launches, seasonal campaigns, and activations
• Develop retailer and licensee pitch materials to support sell-in and partnerships
• Develop…