Senior Marketing Manager - Financial Lines

Who are we?

Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries. People join Howden for many different reasons, but they stay for the same one: our culture.

It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

We’re looking for an experienced, creative and commercially minded Senior Marketing Manager to help drive the continued growth of two of Howden’s most established and exciting practices:
Financial Institutions and Directors & Officers (D&O). D&O has a special place in Howden’s story too - the very first insurance policy bound by our founder, David Howden, was a D&O policy. This is a brilliant opportunity to work at the heart of two complementary specialty businesses, shaping strategic marketing and communications programmes that elevate market profile, deepen client relationships and help unlock growth.

You’ll be a trusted partner to senior stakeholders - getting under the skin of their priorities, spotting opportunities and turning business ambition into creative, effective marketing and communications activity. You’ll also lead and develop a team of two marketing professionals, giving them the guidance, energy and support they need to do great work and keep growing. You’ll join a marketing team where culture really matters.

We’d describe ourselves as friendly, supportive and energetic - a team with a strong work ethic, plenty of personality and a genuine focus on balance, wellbeing and enjoying what we do. We take development seriously, with regular training, coaching and 1-1s to help people build confidence and progress. We also make time to connect as a team, with socials throughout the year - from our annual sports day to monthly book club.

We’re predominantly office-based (at least three days a week) to support collaboration, connection and momentum - balanced with regular flexibility to work from home.

Shape and deliver the marketing strategy for the Financial Institutions and D&O practices in close partnership with business leadership. Partner with senior stakeholders as a strategic marketing adviser, translating commercial priorities into high-impact activity. Create compelling value propositions, thought leadership and market-facing communications that bring the practices’ expertise to life. Lead integrated, multi-channel campaigns across digital, social media, email, events, PR and content marketing.

Craft engaging communications for internal and external audiences, with clear, consistent messaging and a strong brand voice. Work with subject matter experts to turn insight and expertise into content that strengthens market positioning and client engagement. Lead, coach and develop a team of two, creating the clarity, confidence and momentum they need to perform at their best. Build strong connections across the wider Specialty marketing team and international marketing network to spark ideas, share best practice and create opportunities for collaboration.

Keep activity moving at pace by managing budgets, project plans and timelines efficiently and to a high standard. Use performance insight to understand what’s working, spot opportunities and keep improving marketing effectiveness.

A confident communicator with strong writing, presentation and…