Marketing Manager Job London England UK,Marketing / Advertising / PR

We are looking for a driven and experienced Marketing Manager to join our team working on:
Digital Accountancy Show UK, Digital Finance Show UK & the new launch event, Digital Accountancy Show USA.

Are you a confident marketeer who is ready to take a step up in responsibility and influence?

We are seeking a Marketing Manager to join our Digital Accountancy Show event team to drive impactful marketing initiatives to support these industry-leading events. The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals.

This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind.

You will be responsible for managing a Marketing Executive focused on the UK shows and a Senior Marketing Executive focused on the US geo-clone.

This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.

The ideal candidate:

Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
Confident communicator who can influence cross‑functional teams and explain complex concepts with clarity
Experience with budget management
Analytical mindset with hands‑on experience using CRM, marketing automation, and analytics platforms
Methodical project manager who thrives on deadlines, detail, and continuous optimisation
Curious self‑starter who actively listens to customer challenges and translates them into actionable marketing initiatives
Strong copywriting, content development, and project management skills
Ability to work in a fast‑paced, results‑oriented environment

Role Responsibilities:

Execute comprehensive marketing strategies for Digital Accountancy Show
Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post‑campaign analysis
Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging

Digital Marketing:

Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation

Content Creation & Management:

Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
Collaborate with external agencies and freelancers as needed to produce high‑quality creative content

Data-Driven Decision Making:

Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively

Stakeholder & Team Management:

Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations
Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience
Management of two direct reports:
Marketing Executive & Senior Marketing Executive

Budget Management:

Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment

Who are we?

Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200…