Director, Demand & Field Marketing – New Business, EMEA

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity.

Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As Director, Demand & Field Marketing - New Co, EMEA, you will own the regional strategy for scaled prospect programs that create and accelerate new business pipeline and increase Intelligent Agreement Management attachment to new business opportunities. You will translate prospect needs and business challenges into audience strategies, messaging, content requirements and integrated campaign blueprints that country teams can localise and execute.

You will partner closely with Product-Led Growth, HQ marketing, Sales Development, Market Development, Account Executives, Product Marketing, Performance Marketing, Events and the UKI, France and DACH CBU marketers to improve traffic, engagement, conversion and pipeline outcomes.

This position is an individual contributor role reporting to the Senior Director, Demand & Field Marketing.

Responsibility

• Own the EMEA New Co marketing strategy, quarterly plans and program roadmap across Sales-Led, PLG and partner motions, using data and insights to define audiences, objectives, messaging, offers, channels, KPIs and expected impact

• Lead the New Co Big Rock initiative and build integrated, repeatable program blueprints across email, in-product communications, webinars, events, paid media, content and sales-led outbound programs to drive demand, nurture prospects, improve inbound conversion and support SDR, MDR and AE prospecting

• Translate prospect personas, business challenges, buying triggers and objections into differentiated messaging and content requirements, while shaping SEO, GEO and AIO priorities with Digital, Web, Performance Marketing, PLG and HQ partners to improve discoverability and increase qualified web traffic, engagement and conversion

• Establish operating partnerships with SDR leadership and key stakeholder teams including Product-Led Growth, HQ Marketing, Sales Development, Market Development, Sales Leadership, Product Marketing, Performance Marketing and Partner Marketing to align conversion KPIs, service-level agreements, follow-up, sequence testing, customer journeys and sales-assisted execution

• Work in lock step with the UKI, France and DACH CBU marketers to shape and localise programs, coordinate country execution and manage the regional portfolio through clear actions, owners, next steps, expected impact, risks and blockers

• Identify and optimise the levers that generate pipeline, and run monthly New Co business reviews covering traffic, engagement, hand raisers, meetings, conversion, SQOs, pipeline GNACV, closed-won GNACV influence, IAM attachment, ROI, lessons learned and actions for the next cycle

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• Bachelor's degree in business, marketing or a related field, or equivalent relevant experience
• 12+ years of experience in B2B SaaS, cloud technology, demand generation, field marketing, growth marketing or a related business leadership role
• Experience designing and implementing end-to-end new-logo or prospect acquisition programs across multiple channels and sales motions
• Experience leading cross-functional planning, business reviews, accountability frameworks and operating rhythms, including insight gathering, action tracking and performance follow-up
• Experience partnering with Sales Development, Market Development, Sales Leaders,…