Digital Marketing Specialist - Retail
South Africa
Listed on 2026-09-21
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, SEO
About the Role
Our client is looking for a creative and data-driven Digital Marketing Specialist to join their remote team, focusing specifically on the retail sector. This role is pivotal in developing and executing online marketing campaigns to drive brand awareness, customer engagement, and sales conversions. You will leverage various digital channels to reach target audiences and optimize marketing spend. The successful candidate will be a self-starter, comfortable working independently within a virtual team structure, and passionate about the evolving landscape of online retail marketing.
This position offers an exciting opportunity to make a significant impact on our client's online presence and growth from the comfort of your home office.
- Plan, execute, and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
- Develop engaging content and creative assets tailored for online retail audiences .
- Monitor and analyze campaign performance using analytics tools, providing regular reports and actionable insights.
- Conduct market research to identify trends, competitor activities, and opportunities for new campaigns.
- Manage the company's social media presence, fostering community engagement and brand loyalty.
- Collaborate with cross-functional teams, including sales and product development, to ensure marketing alignment with business goals.
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-4 years of experience in digital marketing , preferably within the retail industry.
- Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms, email marketing software).
- Strong understanding of SEO, SEM, content marketing, and social media strategies.
- Excellent written and verbal communication skills, with a knack for creative copywriting.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Competitive annual salary with performance incentives.
- Flexible work hours and the ability to work from anywhere.
- Comprehensive medical and wellness benefits.
- Paid time off and public holidays.
- Opportunities for professional growth and learning new digital marketing skills.
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