Social Media Advertising Specialist

About the Role

Our client is seeking a skilled and performance-driven Social Media Advertising Specialist to design, implement, and manage targeted advertising campaigns across various social media platforms. This role is crucial for driving qualified traffic, generating leads, and increasing sales for their e‑commerce business. You will be responsible for campaign setup, audience targeting, budget management, and performance optimization to ensure maximum ROI. The ideal candidate is data-oriented, stays current with platform changes, and thrives on achieving measurable results through paid social media strategies.

• Develop and execute paid social media strategies across platforms like Facebook, Instagram, Linked In, and Twitter.
• Create compelling ad copy and visual assets, or collaborate with creative teams to produce them.
• Manage campaign budgets effectively, optimizing bids and spend to achieve performance goals.
• Conduct audience research and implement precise targeting strategies to reach key demographics.
• Monitor, analyze, and report on campaign performance, identifying trends and opportunities for improvement.
• Stay up-to-date with the latest social media advertising features, best practices, and industry trends.

• Proven experience as a Social Media Advertising Specialist or Paid Social Media Manager.
• In-depth knowledge of major social media advertising platforms and their ad managers.
• Strong understanding of audience segmentation, targeting, and campaign optimization techniques.
• Experience with A/B testing creatives, copy, and targeting parameters.
• Proficiency in using analytics tools to track campaign performance and ROI.
• Excellent analytical and problem-solving skills with a results-driven mindset.

• Competitive salary and performance bonuses tied to campaign success.
• Fully remote working environment providing excellent flexibility.
• Opportunities for continuous learning and certification in digital advertising.
• Comprehensive health and wellness benefits package.
• Exposure to a wide range of e‑commerce products and marketing challenges.