Digital Marketing Specialist - FMCG; Remote

About the Role

Our client is seeking a talented and innovative Digital Marketing Specialist to join their team, working entirely remotely to support their diverse FMCG portfolio. In this role, you will be responsible for developing, implementing, and managing online marketing strategies to enhance brand visibility, drive customer engagement, and boost online sales. You will leverage your expertise in various digital channels to reach and resonate with our target audiences, contributing directly to the digital growth and success of our client's brands.

This is a fantastic opportunity for a proactive digital marketer to shape online presence from anywhere in South Africa .

• Develop and execute a comprehensive digital marketing strategy across multiple platforms, including social media, SEO/SEM, email, and content marketing, for FMCG brands.
• Create engaging and compelling digital content, including website copy, social media posts, email newsletters, and blog articles.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to drive traffic, conversions, and ROI.
• Monitor website performance, user engagement, and campaign results using analytics tools (e.g., Google Analytics).
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the FMCG industry.
• Collaborate with the broader marketing team to ensure brand consistency and integrated campaign execution across all touchpoints.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience (3-5 years) as a Digital Marketing Specialist , preferably within the FMCG sector.
• Strong proficiency in SEO, SEM, social media marketing, content marketing, and email marketing automation.
• Experience with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, CRM systems).
• Excellent copywriting, editing, and communication skills tailored for digital audiences.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment.

• Competitive salary commensurate with experience.
• Fully remote working arrangement, offering flexibility and work-life balance.
• Opportunity to work with a wide array of exciting FMCG products .
• Professional development budget for online courses and certifications.
• Be part of a forward-thinking company culture that embraces digital innovation, supporting brands nationwide, including those in Richards Bay .