Digital Marketing Specialist - Content Strategy

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to focus on content strategy in Paarl . This hybrid role will involve developing and executing comprehensive content plans designed to increase brand awareness, drive engagement, and generate leads across various digital channels. You will work closely with marketing, sales, and product teams to create compelling content that resonates with target audiences.

We seek a motivated individual who excels at crafting engaging narratives and analyzing content performance to continuously optimize strategies in a dynamic market, leveraging both office collaboration and remote execution.

• Develop and implement a strategic content calendar aligned with overall marketing objectives and target audience needs.
• Create, curate, and manage engaging content across multiple platforms, including blog posts, social media updates, website copy, email newsletters, and video scripts.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Analyze content performance using analytics tools, providing regular reports on key metrics and insights for improvement.
• Collaborate with designers and other marketing team members to ensure content is visually appealing and on-brand.
• Stay updated on digital marketing trends, content marketing best practices, and emerging platforms to inform strategy.

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 3+ years of experience in digital marketing, with a strong focus on content creation and strategy.
• Proven ability to write clear, concise, and compelling copy for various digital channels.
• Experience with SEO best practices and tools (e.g., Google Analytics, SEMrush).
• Strong understanding of social media platforms and their respective content strategies.
• Excellent organizational and project management skills, with the ability to manage multiple projects in a hybrid work setting.

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning.
• A collaborative and dynamic marketing team environment.