Head of Brand

Our client is the market leader within their category; ‘Functional Wellness’. They’re listed in every single major Grocer
, think: (Tesco / JS / Waitrose / Morrisons / Asda / Coop / Ocado). They are profitable and one of the fastest growing most successful brands in FMCG with a rapidly expanding team and a fantastic culture
. They are looking for an exceptional Head of Brand to own how the brand looks, speaks and shows up everywhere. This is a brilliant opportunity for a creatively-led brand marketer to take an already successful challenger brand and help turn it into a truly iconic consumer brand.

• Own the brand identity, tone of voice, visual world and creative direction, translating the new brand platform consistently across every consumer touchpoint.
• Take ideas from brief through to execution, leading creative agencies and working directly with photographers, videographers, designers and other creative partners.

• Lead the creative development of integrated campaigns across VOD, OOH, Meta, social, retail, e-commerce and experiential, ensuring the idea works brilliantly channel by channel.
• Shape how the brand tells compelling stories through social, video and content, creating a distinctive personality that connects with consumers and builds cultural relevance.
• Own key creative agency relationships from briefing and concept development through to production, feedback and final delivery.
• Work closely with the wider marketing team, using campaign performance, consumer behaviour and brand health insights to continuously evolve creative and storytelling.

• Manage substantial budgets across creative production, brand activation, sampling and PR, ensuring investment delivers both exceptional creative and commercial impact.

• Lead and develop an in-house team spanning Design and Content & Socia.

• Remote Working Scheme
• 25 Days Holiday + Bank Holiday

• Brand Leadership
  :
  Strong brand marketing experience within FMCG, consumer, wellness or lifestyle
  .
• Creative Direction
  :
  Able to go beyond brand management and genuinely shape brand strategy, creative direction and storytelling
  .
• Campaign Experience
  :
  Proven experience developing integrated consumer campaigns across multiple channels, from initial concept through to execution.
• Agency Management
  :
  Confident briefing and challenging creative agencies and managing photographers, videographers and production partners.
• Creative Judgement
  :
  An exceptional eye for design, content and brand aesthetics with the ability to recognise and elevate great creative.
• Team Leadership
  :
  Experience managing and developing creative/brand teams and getting the best from different personalities and disciplines.