Head of Influencer Marketing; gn

Head of Influencer Marketing (gn) - Netherlands

Start: asap | Level: Head of |

Location:

Netherlands, hybrid, remote | Full-time (40h/Week)

For our Influencer Marketing at ESN unit, we are looking for a strategically strong, data-driven, and creative leader. In this role, you will take ownership of steering and scaling our influencer marketing, with a clear focus on revenue growth, new customer acquisition, creative activations, and tapping into new markets.

You will lead the team both operationally and strategically, scale existing creator relationships, and ensure that launches, activations, and campaigns are seamlessly planned, creatively executed, and evaluated based on hard data.

• Direct and control all relevant KPIs and processes in Influencer Marketing
• Analyze and optimize revenue development through influence
• Actively drive new customer acquisition via influencer marketing
• Identify growth potential in the Netherlands
• Manage and develop key influencer relationships
• Ensure key influencers are regularly activated, motivated, and strategically integrated
• Develop creative ideas for launches, promotions, and influencer activations
• Ensure strong alignment between product, promotion, content, and influencer communication
• Lead campaign planning alongside relevant cross-functional teams and guarantee an accurate, timely flow of information
• Evaluate campaigns, launches, and promotions using data-driven insights and derive concrete optimization measures
• Lead your team with clarity, empathy, and a focus on results
• Actively monitor team satisfaction, motivation, and professional development
• Work closely with internal stakeholders across Insights, Webshop, HR, Budgeting, and Campaign Planning

• Proven experience in social media marketing, influencer marketing, or performance marketing
• Strong understanding of KPIs, revenue management, and data-driven decision-making
• Ability to confidently read, interpret, and translate reportings and analytics into concrete action items
• Mindset that bridges strategy and execution, with a passion for hands-on implementation
• Deep understanding of how to build, nurture, and scale strong influencer relationships
• Sharp instinct for creative campaigns, product launches, and social media activations
• Highly structured work ethic to ensure reliable, complete, and timely communication
• Experience leading or functionally managing teams
• Clear, appreciative, and solution-oriented leadership style
• Solid grasp of team dynamics with a high priority on team satisfaction
• Strong communication skills and the ability to collaborate confidently with diverse stakeholders
• Capacity to identify market opportunities and turn them into actionable growth strategies
• Fluent in English and Dutch

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• 28 days vacation/year
• and much more

The…