E-commerce Content Marketing Specialist
East London, 5201, South Africa
Listed on 2026-09-22
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Marketing / Advertising / PR
Digital Marketing, Content Writer / Copywriter, Social Media Marketing, SEO
About the Role
Our client is seeking a creative and strategically-minded E-commerce Content Marketing Specialist to join their remote team. You will be responsible for developing and executing content marketing strategies that attract, engage, and convert target audiences for their online store. This role involves creating valuable and relevant content across various formats, including blog posts, articles, guides, social media updates, and email newsletters, all aimed at driving organic traffic and supporting sales initiatives.
You will work independently, collaborating virtually with marketing and product teams to ensure content aligns with brand messaging and business objectives, contributing to lead generation and customer loyalty in a dynamic digital landscape.
- Develop and implement a comprehensive content marketing strategy to support e-commerce goals.
- Create high-quality, engaging, and SEO-optimized content across various formats (blog posts, articles, guides, infographics, videos).
- Manage the content calendar, ensuring timely publication and promotion of all content assets.
- Promote content through social media, email marketing, and other relevant channels to maximize reach and engagement.
- Analyze content performance metrics, tracking KPIs such as traffic, engagement, lead generation, and conversions.
- Collaborate virtually with subject matter experts, designers, and other stakeholders to produce compelling content.
- Proven experience in content marketing, copywriting, or digital marketing, with a focus on e-commerce.
- Strong understanding of SEO principles and how to apply them to content creation.
- Excellent writing, editing, and storytelling skills with a portfolio of published work.
- Experience with content management systems (CMS) and digital marketing tools.
- Ability to analyze data and use insights to optimize content strategy.
- Self-motivated and able to work independently in a remote environment, with strong project management skills.
- Competitive salary and performance-based rewards.
- Fully remote work arrangement with flexible scheduling.
- Opportunities for continuous learning and professional development in content marketing.
- Access to innovative content creation tools and resources.
- A collaborative and supportive virtual team culture focused on growth and creativity.
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