Remote Tourism Marketing Specialist

Our client is seeking a talented Remote Tourism Marketing Specialist to drive brand awareness and engagement for tourism offerings, working from home in the Paarl region. This role is responsible for developing and executing innovative digital marketing strategies to attract domestic and international tourists. You will leverage your expertise in social media, content creation, SEO, and paid advertising to promote the unique attractions and experiences of the area.

This is a fantastic opportunity for a results-oriented marketer to shape the digital presence of a beloved tourist destination.

• Develop and implement comprehensive digital marketing strategies to promote tourism in Paarl and surrounding areas.
• Create engaging and compelling content for social media platforms, websites, and email campaigns.
• Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Conduct SEO analysis and implement strategies to improve website visibility and search rankings.
• Analyze marketing campaign performance and provide regular reports with insights and recommendations.
• Collaborate with local tourism businesses and stakeholders to develop integrated marketing initiatives.

• Proven experience as a Marketing Specialist, preferably within the tourism or hospitality sector.
• Demonstrable success in managing digital marketing campaigns across various channels.
• Strong skills in content creation, social media management, SEO, and SEM.
• Experience with analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills, with the ability to work independently remotely.
• Bachelor's degree in Marketing, Communications, or a related field.

• Competitive salary with remote work flexibility.
• Opportunity to showcase and promote the rich heritage and attractions of the Paarl region.
• Professional development opportunities in digital marketing trends.
• Collaborate with a passionate team dedicated to promoting tourism.
• Direct impact on visitor numbers and the local tourism economy.