Senior Content Strategist Job Cape Town South Africa,Marketing / Advertising / PR

Our client is seeking a strategic and creative Senior Content Strategist to join their dynamic marketing team in Cape Town. In this role, you will be responsible for developing and executing comprehensive content strategies that align with business goals, enhance brand visibility, and drive audience engagement. You will oversee the creation, distribution, and optimization of compelling content across various channels. This is an exciting opportunity to lead content initiatives, collaborate with diverse teams, and play a crucial role in shaping the brand's narrative and digital presence within a progressive work environment.

Key Responsibilities

Develop and implement data-driven content strategies that align with marketing objectives, SEO best practices, and target audience needs.
Oversee the editorial calendar, ensuring timely creation and publication of high-quality content across digital platforms, including website, blog, social media, and email campaigns.
Collaborate with marketing, design, and product teams to ensure content is consistent in style, quality, and tone of voice.
Analyze content performance using analytics tools, providing insights and recommendations for optimization and improvement.
Manage external content creators and agencies, ensuring deliverables meet quality standards and deadlines.
Conduct keyword research and competitor analysis to identify content opportunities and inform strategy.

Requirements

Minimum of 5 years of experience in content strategy, content marketing, or a related digital marketing role.
Demonstrated success in developing and executing impactful content strategies that drive measurable results.
Proficiency in SEO principles and best practices for content creation and optimization.
Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
Excellent writing, editing, and communication skills with a keen eye for detail.
Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

Competitive salary package with performance-based incentives.
Hybrid work model offering a balance between office and remote work.
Comprehensive medical aid and retirement fund contributions.
Generous annual leave and opportunities for professional development.
Dynamic and collaborative team environment in the heart of Cape Town.