Social Media Specialist - E-commerce

Our client is looking for a creative and analytical Social Media Specialist to enhance their e-commerce presence in Polokwane. This role is responsible for developing engaging content, managing social media channels, and executing campaigns that drive traffic, engagement, and conversions for their online store. You will work closely with the marketing team to translate brand strategy into compelling social media narratives.

This hybrid position combines the benefits of collaborative office work in Polokwane with the flexibility of remote work, ensuring a dynamic and productive contribution to our digital marketing efforts.

• Create, curate, and schedule engaging content (visuals, video, copy) for various social media platforms (e.g., Facebook, Instagram, Tik Tok, X).
• Monitor social media channels, respond to comments and messages promptly, and foster community engagement.
• Develop and manage paid social media advertising campaigns, optimizing for target audiences and campaign objectives.
• Analyze social media performance using analytics tools, providing insights and recommendations for improvement.
• Stay up-to-date with the latest social media trends, platform updates, and best practices in e-commerce marketing.
• Collaborate with the marketing team on campaign planning and execution to ensure cohesive brand messaging across all digital touchpoints.

• Proven experience as a Social Media Specialist or similar role, with a portfolio showcasing successful campaigns.
• Strong understanding of social media platforms, their algorithms, and best practices for engagement.
• Proficiency in using social media management and analytics tools (e.g., Buffer, Hootsuite, Sprout Social).
• Excellent content creation skills, including basic graphic design and video editing abilities.
• Familiarity with e-commerce marketing principles and customer journey mapping.
• Strong written and verbal communication skills.

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility.
• Comprehensive health insurance.
• Employee discounts on company products.
• Opportunities for professional development in the digital marketing field.