VP of Marketing Operations

Job

• Full-Time
• Vaughan, Ontario, Canada
• Hybrid

Important Location Requirement:

This is a remote position; however, candidates must be located in the same country, city, or region where the job is posted. The successful candidate must be available to attend a local office, meeting, training session, or company event if requested.

Bridgepoint Maintenance provides repair, maintenance, inspection, and property-support services across residential and multi-unit properties.

The business coordinates field professionals, service requests, property access, scheduling, customer communication, documentation, and completion reporting across a growing service network.

Marketing plays an important role in attracting property owners, management companies, institutional clients, and qualified service professionals. It also influences local visibility, service demand, customer trust, reputation, and expansion into new markets.

Bridgepoint Maintenance is building a stronger marketing operation to support customer acquisition, contractor recruitment, market growth, brand credibility, and predictable demand across its service areas.

Bridgepoint Maintenance is hiring a Vice President of Marketing Operations to lead the company’s marketing strategy, customer acquisition, contractor recruitment marketing, brand development, and growth systems.

This position will oversee how the company attracts new customers, enters new service areas, builds demand for maintenance services, recruits qualified field professionals, protects its public reputation, and measures the commercial impact of marketing.

The successful candidate must be able to build a coordinated marketing function across paid media, local search, content, social media, reputation management, public relations, creative production, CRM, analytics, AI, and automation.

This is not a campaign-management or single-channel role. We are looking for a senior leader who can build the structure, team, reporting, standards, and accountability required to support a growing field-service business.

• Develop and lead the company’s marketing strategy across customer acquisition, contractor recruitment, service demand, market expansion, and brand growth
• Build clear processes for marketing requests, campaign planning, production, approvals, launches, reporting, and performance review
• Lead paid advertising across Google, Meta, Linked In, You Tube, Tik Tok, and other appropriate channels
• Allocate marketing budgets across customer segments, service categories, geographic markets, and recruitment campaigns
• Improve lead quality, booked service opportunities, client conversion, contractor applications, and customer‑acquisition cost
• Connect marketing activity to CRM records, qualified opportunities, signed clients, completed jobs, repeat business, contractor onboarding, and revenue
• Build separate marketing strategies for property owners, property‑management companies, real estate operators, commercial clients, and field‑service professionals
• Develop repeatable launch plans for new cities, service territories, and maintenance categories
• Oversee SEO, local SEO, Google Business Profiles, service‑area pages, citations, backlinks, reviews, and technical website performance
• Improve local search visibility for repair, maintenance, inspection, turnover, and property‑support services
• Lead content, social media, video, photography, design, copywriting, job‑site stories, service education, and customer testimonials
• Establish standards for brand messaging, creative quality, safety‑related communication, customer expectations, and public‑facing materials
• Build systems for review generation, negative‑review response, public complaints, service‑recovery communication,…