E-Commerce Coordinator

hybrid

777 West Broadway 850, Vancouver, British Columbia, Canada, V5Z 4J7

full-time . September 14, 2026

About Tall Grass Natural Health
Tall Grass Natural Health is a leading omnichannel partner taking care of everything natural brands need to grow sales in Canada. We partner with brands and connect them to Canadian retailers, health care professionals and DTC ecommerce platforms to reach natural consumers. Our mission is to inspire and empower Canadian consumers to take a holistic approach to wellness.

As a certified B Corp, Tall Grass continually meets rigorous standards of social and environmental performance, accountability, and transparency.

Marketing At Tall Grass And

Job Summary
We’re neither an agency nor a one-brand shop. Our 13-person marketing team shapes how Canadians discover, trust, and choose our brands- across independent retailers, national chains like Walmart and Loblaws, and a fast-growing direct-to-consumer business with brand-specific Shopify sites. This is hands-on, high-impact work where creativity, data, and purpose meet.

Marketing sits at the centre of our growth and team members have an opportunity to:

Work across 14 diverse, natural brands

Build both retail and ecommerce expertise

See your work in the market—and in people’s lives

Be part of a company that measures success by impact, not just revenue

Have fun with a great group of people

About

The Role
Tall Grass Natural Health is looking for an E-Commerce Coordinator to support organic growth, on-site conversion, and merchandising execution across our portfolio of six direct-to-consumer (DTC) websites. This is a hands-on, detail-oriented role for someone early in their e-commerce career who wants to build broad experience across SEO, AI search visibility, merchandising, and conversion optimization, working across six distinct storefronts.

You’ll execute the day-to-day optimization work and report into the Marketing Manager who sets overall strategy and priorities. This hybrid role offers the flexibility of remote work and the benefits of in-person strategy sessions and mentorship. This is a great opportunity to grow as you help grow the company.

Our Core Values

Celebrate – We work hard, play hard and laugh hard

See the big picture – We see, understand and care about the whole process

Build community – We nurture our relationships and ourselves

Follow through – We honour the trust people place in us

Show gratitude – We respect and appreciate everyone's contribution

Do good – We care about the health of all people and our planet

Key Responsibilities /Critical Success Factors
Shopify and Transaction Management

Support day-to-day maintenance of the six Shopify Plus sites: product listings, collections, pricing updates, and page publishing

Monitor order and transaction data to help tie sales back to specific campaigns, promotions, or merchandising changes

Set up and maintain UTM parameters and discount codes so campaign performance can be tracked accurately in Shopify and GA4

Help reconcile transaction data with campaign reporting to flag discrepancies (e.g., a promo code not tracking, a landing page mismatched to its campaign)

SEO (Search Engine Optimization)

Execute on-page SEO tasks across all six sites: meta titles/descriptions, header structure, alt text, and internal linking

Run keyword research to support content and product page updates

Monitor basic technical health (broken links, indexation, Core Web Vitals) and flag issues to the manager or dev team

Help implement content briefs and coordinate with copywriters on SEO-friendly product and category copy

AEO / GEO (Answer Engine and Generative Engine Optimization)

Support implementation of structured data (schema, FAQs) to help AI tools like ChatGPT and Google AI Overviews surface…