Marketing Manager, Insurance and Partnerships

Job Details
Posting Details

Posted on July 10, 2026

Locations
Showing 1 location Calgary, AB , CAN

Hybrid

Marketing/Communications

Full-Time

Requisition #: MARKE
011095

Description
Join our team as a Manager, Insurance and Partnerships! In this role, you’ll execute and optimize our insurance and other partner programs to increase the number of patient exams, drive product revenue, enhance the patient experience, strengthen our brand awareness and develop innovative ways to Enhance Lives and Improve Access to Eye Care. This position is based at our Home Office in Calgary.

What You’ll Do

Insurance Program Operations & Management

Manage day-to-day operations of existing insurance and affinity partnerships, coordinating with insurance providers and partner payers on marketing programs to ensure smooth program success

Monitor program and affinity partner performance, metrics, and service levels to uphold partnership agreements and patient satisfaction standards and lead periodic engagement campaigns to sustain participation

Manage setup and communication roll‑out for new affinity and insurance partners across internal teams, ensuring successful integration with FYihealth group systems and procedures, and collaborating with Business Intelligence on KPIs and reporting to support business and partner needs

Maintain and improve operational processes to streamline operations and enhance efficiency, including internal and external onboarding checklists, rep launch and post‑launch steps, and regular program clean‑up routines

Resolve operational issues between clinics and insurance partners, while proactively identify opportunities to improve program performance and Patient experience

Develop partnership roadmaps to ensure future evolution of insurance programs that deliver on patient health outcomes and improved access to eye care services

Evaluate and execute new affinity partnership opportunities assessing fit and revenue potential

Marketing Support & Campaign Execution

Develop and execute innovative, targeted marketing programs, communications, and campaigns for insurance partnerships in collaboration with marketing teams to increase program awareness and patient participation across partner networks

Create educational content about eye health benefits and insurance coverage options

Coordinate marketing activities across multiple channels including digital platforms, partner portals, and in‑clinic materials

Track marketing campaign performance and optimize messaging based on engagement and conversion metrics

Coordinate wellness events, develop creative ideas to capitalize on these opportunities. Coordinate conference participation, including registration for new an existing opportunities, booth materials, and attendee engagement

Create marketing materials, including newsletter articles and campaign recommendations new or aligned to the existing marketing calendar, informed by part results, and develop plan sponsor communication kits including emails, posters, intranet posts, and events

Present brand calendars and initiatives to external marketing teams to gain buy‑in

Identify opportunities to expand the reach of insurance marketing initiatives

Partnership Account Management

Maintain strong relationships with existing insurance and affinity partners through regular communication and support

Conduct quarterly business reviews with partners to assess program performance and identify improvement opportunities

Collaborate with partners on patient communication strategies and benefit utilization initiatives

Support contract renewals and partnership agreements in coordination with business development and senior leadership teams

Prepare and deliver monthly insurance marketing recaps to internal and external stakeholders

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