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SEO & SEM Specialist - Guelph, ON. Wurth Canada is a high-performance organisation that is built on humanistic values-achievement, trust, respect, integrity, accountability, and affiliation. We promo

CA $24.00 hourly

Full-time +1

If you want to make a difference and energize your career, Wurth Canada has a great opportunity for you. We are looking for a SEO and SEM Specialist with prior experience driving search optimisation B2B.

Our employees enjoy:

• A culture of empowerment and trust that puts a focus on professional development and coaching from a supportive management team.
• A Monday to Friday opportunity that values work/life balance integration, providing flexibility within the day-to-day role.
• The compensation range reflects the potential pay for this position. The final salary offered will be based on the candidate's experience, skills, and overall fit.
• Group Benefits Program (Health, dental, life, EAP, etc.) and Pension Plan
• 3 weeks paid vacation and 5 paid sick days. Company-wide vacation time at end of the year.
• A solid onboarding plan with a 6-month mentoring program for new employees
• A corporate recognition platform that promotes appreciation and collaboration providing both intrinsic recognition and monetary rewards.
• An open-door environment that promotes close collaboration within all levels of the organisation
• Continued professional development within a privately owned global company that offers both stability and growth opportunities.
• Work From Home remote option, yet an office that offers an onsite gym, unlimited coffee/tea, and a outdoor patio in the summer.

Reporting to the Sr. Digital Marketing Manager, you will be responsible to:

• Lead and execute SEO and on-site search initiatives to improve organic visibility, search rankings, product discoverability, and overall customer experience across the eCommerce platform.
• Optimize product pages, category structures, metadata, search rules, filtering, and on-site content using keyword research, SEO best practices, and customer intent insights to drive traffic, engagement, and conversion.
• Assist in developing and implementing strategies to improve brand visibility and discoverability across AI-driven search experiences, including ChatGPT, Google AI Overviews, and other generative search platforms.
• Manage digital merchandising strategies across category pages, search results, landing pages, and product recommendation experiences to improve browsing, cross-sell, upsell, and promotional visibility performance.
• Support internal stakeholders and the Germany Search Competency Centre (SCO) to align on global best practices, implement proven search and merchandising enhancements, and support continuous optimisation through analytics and local SEO initiatives.
• Optimise Google Ads campaigns with significant monthly budgets.
• Perform daily campaign maintenance, bid adjustments, keyword optimisation, and budget pacing.
• Develop audience segmentation and targeting strategies aligned with campaign objectives.
• Execute A/B testing initiatives to improve campaign performance and conversion rates.
• Apply both automated and manual optimisation strategies to maximise ROAS and efficiency.
• Partner with external agencies and internal stakeholders to continuously improve media performance.
• Monitor and analyse performance across SEO, SEM, site search, and merchandising initiatives

What YOU will bring to this role:

• Minimum 2 - 4 years in paid search / SEO specialist role
• Hands on knowledge of tools and platforms used including but not limited to Google / Microsoft Ads, Google Search Console, GA4
• Intimate knowledge of paid search with experience connecting customer journeys across channels.
• Bachelor’s degree in business /commerce, Computer Science, Data Analytics or equivalent
• Experie…