Digital Marketing Specialist - Gaming
Remote / Online - Candidates ideally in
Pretoria, 0002, South Africa
Listed on 2026-09-26
Pretoria, 0002, South Africa
Listing for:
Placements24
Remote/Work from Home
position Listed on 2026-09-26
Job specializations:
-
Marketing / Advertising / PR
-
Entertainment & Gaming
Job Description & How to Apply Below
About the Role
Our client is looking for a driven and creative Digital Marketing Specialist with a passion for gaming to join their team in Pretoria . You will be responsible for developing and executing innovative digital marketing strategies to promote their gaming titles and engage with the player community. This role is crucial for enhancing brand visibility and driving player acquisition in the competitive Arts & Entertainment landscape.
You will leverage various digital channels, analyze campaign performance, and adapt strategies to maximize reach and impact.
- Develop and implement comprehensive digital marketing campaigns across social media, search engines, and gaming platforms.
- Create engaging content, including ad copy, social media posts, and blog articles tailored for the gaming audience.
- Manage and optimize paid advertising campaigns (PPC, social ads) to achieve target KPIs.
- Analyze campaign performance using analytics tools and provide regular reports with actionable insights.
- Monitor online communities and engage with players to build brand loyalty and gather feedback.
- Collaborate with the game development and design teams to align marketing efforts with product launches and updates.
- Proven experience as a Digital Marketing Specialist , preferably within the gaming or Arts & Entertainment industry.
- Strong knowledge of SEO, SEM, social media marketing, and content marketing strategies.
- Proficiency with digital marketing tools such as Google Analytics, Facebook Ads Manager, and marketing automation platforms.
- Excellent written and verbal communication skills, with a knack for creative copywriting.
- Familiarity with the gaming industry and its target demographics.
- Bachelor's degree in Marketing, Communications, or a related field.
- Competitive salary and performance-based incentives.
- Fully remote work arrangement, offering flexibility and work-life balance.
- Opportunity to shape the marketing for exciting new gaming releases.
- Access to online learning resources and professional development.
- A dynamic and forward-thinking team culture within the Arts & Entertainment sector.
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