Digital Marketing Specialist - E-commerce

About the Role

Our client is looking for a strategic and analytical Digital Marketing Specialist to drive online growth for their e-commerce business. This role will focus on optimizing various digital channels to increase website traffic, conversion rates, and customer lifetime value. You will be responsible for managing and executing campaigns across paid search, social media advertising, email marketing, and other digital platforms. Working remotely, you will collaborate with marketing, sales, and product teams to achieve ambitious growth targets.

This is an ideal position for a data-driven marketer who excels at developing and implementing effective digital strategies to maximize ROI in a competitive online marketplace.

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Conduct A/B testing on landing pages, ad creatives, and email campaigns to improve conversion rates.
• Monitor website analytics and campaign performance data, providing regular reports and strategic recommendations.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure competitive advantage.
• Collaborate with the content team to ensure alignment between marketing campaigns and website content.

• Proven experience of 4+ years in digital marketing, with a strong focus on e-commerce and performance marketing.
• Demonstrated success in managing and optimizing PPC campaigns and social media advertising.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Solid understanding of SEO principles and their impact on digital marketing campaigns.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong project management skills and the ability to work effectively in a remote team environment.

• Competitive salary with performance bonuses and stock options.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Professional development budget for courses, conferences, and certifications.
• A collaborative and innovative remote work culture focused on achieving shared goals.