Digital Marketing Specialist - FMCG Brands

About the Role

Our client is looking for a creative and analytical Digital Marketing Specialist to spearhead their online presence for various FMCG brands. This fully remote position requires developing and executing innovative digital marketing strategies to enhance brand visibility, drive consumer engagement, and boost online sales. You will manage social media campaigns, SEO/SEM efforts, email marketing, and content creation to reach and captivate target audiences across various digital platforms.

This is an exciting opportunity to work remotely for a leading company in the fast-moving consumer goods sector and shape the digital footprint of well-loved FMCG products.

• Develop and implement comprehensive digital marketing strategies for assigned FMCG brands, focusing on ROI and brand growth.
• Manage and optimize social media channels (e.g., Facebook, Instagram, Twitter, Tik Tok) to increase engagement and brand awareness.
• Plan and execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve website traffic and conversion rates.
• Create engaging and relevant content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Analyze digital marketing campaign performance using tools like Google Analytics and provide actionable insights and reports.
• Stay updated on the latest digital marketing trends, tools, and best practices relevant to the FMCG industry.

• Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on the FMCG sector or consumer brands.
• Demonstrable success in managing social media, SEO/SEM, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent content creation skills (writing, editing) and a keen eye for visual aesthetics.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and opportunities for continuous learning and professional development.
• Collaborate with a passionate team dedicated to growing innovative FMCG brands globally.