Social Media Strategist - Online Retail

About the Role

Our client is seeking an experienced Social Media Strategist to elevate their brand presence and drive engagement within the competitive e-commerce landscape in Pretoria . This role requires a visionary individual who can craft and implement innovative social media strategies that align with business objectives, enhance brand perception, and foster a loyal online community. You will lead the charge in defining our social voice, content pillars, and engagement tactics across all relevant platforms.

This is a fantastic opportunity to influence brand narrative and contribute to tangible growth in a fast-paced digital environment.

• Develop and execute a comprehensive, data-driven social media strategy that supports e-commerce goals, including brand awareness, lead generation, and customer acquisition.
• Define content themes, create editorial calendars, and oversee the production of engaging content (visuals, video, copy) tailored for platforms such as Facebook, Instagram, Twitter, Linked In, and Tik Tok.
• Manage social media advertising campaigns, from audience segmentation and budget allocation to creative development and performance monitoring.
• Monitor social media trends, competitor activities, and audience sentiment, providing insights and recommendations for strategic adjustments.
• Engage with the online community, responding to comments, messages, and reviews in a timely and brand-appropriate manner.
• Collaborate with marketing, sales, and customer service teams to ensure cohesive messaging and campaign integration across all touchpoints.

• Proven track record as a Social Media Strategist or similar senior role, with significant experience in the e-commerce sector.
• Demonstrated success in developing and implementing social media strategies that have driven measurable business outcomes.
• Expertise in social media management and analytics tools (e.g., Sprinklr, Sprout Social, Google Analytics).
• Strong understanding of social media advertising platforms and best practices.
• Excellent written and verbal communication skills, with a strong creative flair and storytelling ability.
• Bachelor’s degree in Marketing, Communications, or a related field is highly desirable.

• Competitive annual salary and performance-based bonuses.
• Hybrid work arrangement offering a blend of remote and in-office work.
• Comprehensive medical aid, life insurance, and retirement fund benefits.
• Generous annual leave and opportunities for professional development.
• A collaborative and supportive team culture focused on innovation and results within Pretoria .