Integrated Planning Lead – Brand and Marketing

Integrated Planning Lead – Brand and Marketing

• Integrated Planning Lead – Brand and Marketing

This newly created role is a chance to shape how integrated planning supports our Brand and Marketing teams as they grow. As our Integrated Planning Lead, you’ll help bring together big ideas, customer insight and organisational priorities into clear, connected plans that make a real difference. You’ll work with teams across Nest Experience, to bring focus, structure and momentum to our activity, making sure we invest our time, energy and budget where it can have the greatest impact for our members, employers and partners.
If you enjoy connecting people, cutting through complexity and helping teams do their best work, this role gives you the space to make a meaningful mark. You’ll have the chance to influence senior stakeholders, shape how planning works across a growing function, and use data and insight to guide better decisions. We’re looking for someone who brings curiosity, confidence and collaboration.

In return, you’ll join an inclusive organisation with a clear purpose: helping millions of people build a better financial future.

The minimum criteria for this role are:

• Hands-on experience of planning across brand and performance marketing channels will be important, alongside the confidence to turn multiple priorities into clear, connected plans that help teams focus on the work that matters most.
• Comfortable working across functions, the right person will be able to represent brand and marketing priorities in broader business conversations, helping colleagues understand what we’re trying to achieve, why it matters and how we can work together to deliver better outcomes.
• Experience of building more mature, joined-up planning practices within a brand or marketing function would be valuable. As this is a newly created role, there is a real opportunity to help set the foundations and bringing structure, clarity and momentum to how integrated planning works at Nest.
• A practical approach to risk and governance will also be important, with the ability to work closely with risk, compliance and other internal partners to create principles and processes that help teams manage marketing activity responsibly, while still supporting creativity, pace and impact.

At Nest, you’ll have access to a range of learning opportunities to learn, grow and build the skills you need to be successful in your role and career.

Flexible and agile working

Everyone's personal situation is different.

To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):

• hybrid of office (Canary Wharf, London) and home working(there will be an expectation to attend the office, once - twice a week, or more, as required)
• reduce or vary working hours
• reduce or vary the days worked
• work compressed hours
• job share

The Brand Team sits within the Nest Experience Directorate and was established in 2025, sitting alongside Proposition and Experience functions. It brings together Brand Strategy, Marketing, Social Media, External Communications and Creative.

A rapidly expanding team of over 30 led by the Director of Brand and Marketing, the department is responsible for growing awareness, trust and engagement with Nest across our customer base of Members, Employers and Connectors.

Integrated Planning acts as the coordinating hub that aligns brand, marketing, communications, creative and channel activity into a single, measurable plan. The role of Integrated Planning Lead will report into the Head of Integrated Planning.

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