Senior Manager, Digital Marketing, EMEA;

Senior Manager, Digital Marketing, EMEA (Fixed Term Contract)

Req :

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished. Disney+ is The Walt Disney Company's Direct to Consumer video entertainment service.

The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs). The Disney+ team is responsible for the country launches and day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.

The Senior Manager, Digital Marketing will play a key role in maximising the effectiveness of Disney+'s digital marketing across the full funnel, from awareness through to performance marketing, and in embedding a culture of testing, optimisation and best practice across media planning and creative.

Reporting to the Director, EMEA Customer Acquisition and Retention, the Senior Manager, Digital Marketing will lead regional (EMEA) efforts to bring awareness and acquisition digital marketing together into a single, integrated approach, championing iterative testing and best practice adoption.

They will do this by partnering closely with the team responsible for promoting the Disney+ brand, the teams responsible for launching new shows, and the teams responsible for performance marketing (global, regional and local), as well as our media agencies and internal media buying teams.

They will also work directly with key media owners to ensure tests deliver against our business objectives, translating results into a clear, actionable narrative for senior stakeholders.

The ideal candidate is a numerically confident digital marketer with a strong track record across awareness and performance marketing.

They are a natural collaborator who thrives in ambiguous, fast-paced, cross-functional environments, and who can influence stakeholders at all levels through clear, data-led storytelling.

You’ll join a team grounded in our Disney values - acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community.

These values shape how we work and how we support one another every day.

This role will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.

• Lead regional (EMEA) efforts to bring together awareness and acquisition digital marketing into a single, integrated approach.
• Develop and execute, in partnership with key global stakeholders, the digital marketing testing roadmap.

• Champion iterative testing, optimisations and best practice adoption across media planning and creative.
• Partner with internal marketing teams, internal and external agencies, and media owners to deliver effectiveness and efficiency improvements, maximising ROI.
• Work directly with key media owners to ensure tests deliver against business objectives.

• Partner with the team responsible for promoting the Disney+ brand to ensure digital marketing activity is aligned with wider brand campaigns.
• Partner with the teams responsible for launching new shows to ensure digital marketing supports key content moments.
• Partner with performance marketing teams (global, regional and local), media agencies and internal media buying teams to align on planning and execution.

• Monitor KPIs and report progress, gaps and opportunities to senior leadership, distilling data into a clear and concise narrative.

• Successful track record in defining and implementing digital marketing strategies (across awareness and performance marketing) in a subscription or other fast-paced industry.
• Strong professional, senior level experience.
• Extensive experience developing and executing A/B testing…