Product Marketing Manager Technology

Position

Position:
Product Marketing Manager

Company:
Naspers Ltd

Location:

East London, South Africa

Experience:

5-7 years of product marketing experience

Education:

Bachelor's degree in Marketing, Business or related field

Employment Type:

Full-time

Industry: Technology

Department:
Marketing

Salary: SSP 600,000 - SSP 900,000 per annum

Vacancies:1

Naspers Ltd is a global internet and entertainment group with a strong presence in South Africa and a portfolio that spans e-commerce, fintech, video streaming, and digital publishing. As a leader in the technology sector, Naspers drives innovation across emerging markets, delivering cutting-edge solutions that connect consumers, creators, and businesses. The company's commitment to sustainable growth, diversity, and social impact makes it an attractive employer for professionals seeking dynamic career opportunities in South Africa.

With a culture that encourages creativity, data-driven decision-making, and continuous learning, Naspers offers a vibrant environment for those passionate about shaping the future of digital products.

The Product Marketing Manager will be responsible for defining and executing go-to-market strategies for Naspers' suite of digital products targeting the South African market. This role bridges product development, sales, and customer insights to ensure product positioning, messaging, and launch plans resonate with target audiences. The successful candidate will collaborate closely with cross-functional teams, conduct market research, and develop compelling content that drives adoption and revenue growth.

For more information about Naspers and its mission, visit the official site at  This position offers a unique chance to influence product trajectories in a fast-moving technology landscape while contributing to broader South Africa Jobs initiatives.

• Develop and implement comprehensive go-to-market strategies for new and existing digital products.
• Craft product positioning, messaging, and value propositions that align with market needs and competitive landscape.
• Lead cross-functional launch plans, coordinating with product, sales, design, and analytics teams.
• Conduct market research, customer segmentation, and competitive analysis to inform product decisions.
• Create and manage marketing collateral, including datasheets, case studies, webinars, and digital campaigns.
• Monitor product performance metrics, track adoption rates, and adjust strategies to meet revenue targets.
• Collaborate with sales enablement to develop training materials and sales tools.
• Engage with key stakeholders, partners, and influencers to amplify product reach.

• Strong analytical abilities with proficiency in market research and data interpretation.
• Excellent written and verbal communication skills, capable of creating persuasive marketing content.
• Strategic thinking with a proven track record of successful product launches.
• Ability to work collaboratively in fast-paced, cross-functional environments.
• Proficiency with marketing automation platforms, CRM tools, and analytics software.
• Creative mindset combined with a data-driven approach to decision making.

A Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in digital marketing, product management, or data analytics are considered a plus.

Applicants should have 5-7 years of experience in product marketing, preferably within the technology or digital services sector. Experience launching SaaS, mobile, or e-commerce products in South Africa or comparable emerging markets is highly desirable.

The role offers a competitive salary range of SSP 600,000 to SSP 900,000 per annum, commensurate with experience and qualifications. Performance-based bonuses and equity incentives may also be part of the compensation package.

• Comprehensive medical and dental coverage.
• Retirement savings plan with company matching.
• Generous paid time off and parental leave.
• Professional development budget and tuition assistance.
• Flexible working arrangements, including remote work options.
• Employee wellness programs and gym membership discounts.

• Onboarding program covering Naspers' product portfolio, culture, and processes.
• Continuous learning opportunities through internal workshops, webinars, and external certifications.
• Mentorship pairing with senior product leaders.
• Access to industry conferences and networking…