Digital Marketing & E-commerce Specialist

About the Role

Our client is seeking a highly motivated Digital Marketing & E-commerce Specialist to join their fully remote team, supporting operations from Benoni . This role is central to enhancing our online presence, driving traffic to our e-commerce store, and optimizing the customer journey. You will be responsible for developing and implementing effective digital marketing strategies, managing social media campaigns, and analyzing performance data to ensure continuous improvement and growth.

The ideal candidate is a proactive self-starter with a strong understanding of the digital landscape and a passion for driving online sales.

• Develop and execute integrated digital marketing campaigns across various channels, including SEO, SEM, social media, and email marketing.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Optimize website content and user experience for improved search engine rankings and conversion rates.
• Analyze campaign performance using tools like Google Analytics, providing regular reports and actionable insights for optimization.
• Collaborate with cross-functional teams to ensure brand consistency and alignment of marketing efforts with business goals.
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.

• Proven experience in digital marketing and e-commerce, with a track record of successful campaign execution.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing best practices.
• Proficiency in using analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills, with strong analytical and problem-solving abilities.
• Ability to work independently and manage multiple projects effectively in a remote environment.

• Competitive annual salary and performance bonuses.
• Fully remote working arrangement with flexible hours.
• Opportunity to contribute significantly to a growing online business.
• Professional development and training programs.
• A dynamic and collaborative team environment that values innovation.