Digital Marketing Specialist - Arts & Entertainment

About the Role

Our client seeks a proactive and results-driven Digital Marketing Specialist to amplify their presence in the Arts & Entertainment sector in Pretoria. This role focuses on developing and executing innovative digital marketing strategies to promote events, artists, and productions. You will manage social media campaigns, SEO/SEM initiatives, email marketing, and content creation to drive audience engagement and ticket sales. This is an ideal opportunity for a digital marketing expert passionate about the arts to make a significant impact in a fast-paced, creative industry, working remotely to connect with audiences across various platforms.

• Develop and implement comprehensive digital marketing campaigns across social media, search engines, email, and display advertising.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Optimize website content and structure for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (SEM).
• Create and distribute compelling email marketing campaigns to nurture leads and drive conversions.
• Analyze marketing campaign performance using tools like Google Analytics and provide regular reports with actionable insights.
• Collaborate with creative teams to ensure brand consistency and compelling messaging across all digital channels.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (3+ years) as a Digital Marketing Specialist , preferably within the Arts & Entertainment industry.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing best practices.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical skills and ability to interpret data to drive marketing decisions.
• Strong written and verbal communication skills, with a creative flair for content creation.

• Competitive salary and performance-based bonuses.
• Flexible and remote working arrangements .
• Opportunities for professional development and attending industry events.
• Exposure to a wide range of exciting Arts & Entertainment projects.
• A supportive team environment focused on innovation and growth.