Social Media Strategist

About the Role

Our client is looking for a creative and data-driven Social Media Strategist to lead the development and implementation of cutting-edge social media campaigns for their e-commerce business, operating remotely to serve clients in Mossel Bay and beyond. This role requires a visionary leader who can craft compelling narratives, drive audience engagement, and translate social media efforts into measurable business outcomes, such as brand awareness, lead generation, and customer loyalty.

You will be instrumental in shaping our client's digital voice and presence across all relevant social platforms, staying ahead of emerging trends and platform advancements to ensure a competitive edge in the online marketplace.

• Develop, implement, and manage comprehensive social media strategies that align with e-commerce business objectives and brand guidelines.
• Create innovative and engaging content calendars, ensuring a consistent flow of high-quality posts across platforms like Instagram, Facebook, Tik Tok, and Pinterest.
• Monitor social media trends, competitor activities, and audience conversations to identify new opportunities and potential risks.
• Analyze social media performance data, generating detailed reports with actionable insights to optimize campaigns and improve ROI.
• Lead cross-functional collaboration with marketing, sales, and product teams to ensure integrated campaign execution.
• Manage paid social media advertising budgets, targeting, and optimization to maximize reach and conversion.

• Extensive experience (5+ years) in social media strategy, digital marketing, or brand management, preferably within e-commerce.
• Proven ability to develop and execute successful social media campaigns that drive significant engagement and conversions.
• Expertise in social media analytics tools, SEO principles, and paid social advertising platforms.
• Exceptional communication, storytelling, and content creation skills.
• Demonstrated experience managing online communities and crisis communication.

• Highly competitive salary and performance-based incentives.
• Full remote work flexibility, allowing you to work from anywhere.
• Generous paid time off and holiday leave.
• Professional development budget for courses and conferences.
• Opportunity to significantly shape the online presence of a growing e-commerce brand.