Head of Marketing
Abu Dhabi, UAE/Dubai
Listed on 2026-09-29
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Marketing / Advertising / PR
Marketing Communications, Marketing Management, Digital Marketing, Marketing Strategy
Role
implementation, and evaluation of marketing and communication initiatives for SM Sains Alam Shah. Based in Abu Dhabi Emirate, United Arab Emirates, this role allows some work from home while requiring regular coordination with school leadership and stakeholders. Day-to-day responsibilities include developing marketing plans, managing the school’s brand and messaging, overseeing campaigns to promote admissions and programs, and conducting market research to understand target audiences.
The Head of Marketing will collaborate with academic and administrative teams, manage public relations activities, and support digital and offline outreach to strengthen the school’s regional and international presence. The role also involves monitoring performance metrics, preparing reports, and recommending improvements to marketing strategies.
- Demonstrated expertise in Market Planning and Marketing Management, with the ability to design and execute effective marketing strategies for educational institutions.
- Strong skills in Market Research and Sales, including analyzing audience needs, identifying opportunities, and supporting enrollment or program growth.
- Experience in Public Relations, including media liaison, event promotion, and reputation management.
- Proficiency in digital marketing tools and social media platforms, with the ability to create and oversee online campaigns.
- Excellent written and verbal communication skills in English; additional language skills are an advantage.
- Proven ability to work independently in a hybrid environment, manage multiple projects, and meet deadlines.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced qualifications are beneficial.
- Prior experience in the education sector or with mission-driven organizations is an asset.
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