Brand Activation Manager

Our client, a dynamic force in the FMCG sector, is looking for an innovative and energetic Brand Activation Manager to join their marketing team, with the flexibility to work remotely. This role is responsible for developing and executing impactful brand activation strategies and campaigns that connect with consumers and drive brand engagement and sales. You will translate brand objectives into creative and measurable on-the-ground and digital experiences.

This is an exciting opportunity for a creative marketer to shape brand perception and drive market impact within the fast-paced FMCG industry .

• Develop and implement integrated brand activation strategies across various channels, including in-store promotions, events, digital campaigns, and sponsor ships.
• Plan and execute consumer-facing activations that enhance brand visibility, trial, and loyalty.
• Collaborate with marketing, sales, and agency partners to ensure seamless execution of activation plans.
• Manage budgets for activation campaigns, ensuring cost-effectiveness and strong ROI.
• Track and analyze the performance of activation initiatives, providing insights and recommendations for optimization.
• Stay abreast of emerging trends in brand activation, consumer engagement, and experiential marketing.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in brand management or marketing, with a focus on brand activation , preferably in FMCG .
• Proven experience in planning and executing successful promotional campaigns and events.
• Strong understanding of integrated marketing communications and digital engagement strategies.
• Excellent project management, communication, and creative problem-solving skills.
• Ability to work autonomously and collaboratively in a remote setting , managing multiple projects simultaneously.

• Competitive salary and performance-related bonus.
• Comprehensive health and wellness benefits package.
• Generous annual leave and personal development opportunities.
• Fully remote work arrangement, offering excellent flexibility and work-life balance.
• Be part of an innovative and forward-thinking FMCG marketing team .