Marketing Lead; Maternity Cover) Remote, United Kingdom

POSITION: Fixed term 12 month contract (maternity cover), full time, 37.5 hours per week

LOCATION: Fully remote, UK Based, occasional travel for events and other business needs

SALARY: £50,000 per year

REPORTS TO: Brand Lead

Healios is a leading provider of neurodevelopmental assessment and treatment services. Through our Healios brand, we work in partnership with the NHS to deliver high-quality clinical services, helping to improve access to assessment, mental health support and care. Our private brand, Melios, supports employers, employees and direct-to-consumer customers, providing neurodevelopmental assessment, treatment and ongoing support.

This role owns the multi-channel content and events strategy for Healios and Melios, spanning inbound and outbound marketing, internal communications and brand thought leadership partnerships. It partners closely with the Digital Marketing team to shape and deliver a joined-up, multi-channel approach, and leads B2B and direct-to-consumer marketing activity across two fast-growing healthcare brands.

We're looking for a strategic, commercially minded marketer with around 10 years of multi-channel experience: someone who can set direction with confidence, manage competing priorities and translate strategy into high-quality, commercially focused execution.

Key responsibilities

• Own the multi-channel content strategy across Healios and Melios, spanning all relevant channels including social media, for both B2B and direct-to-consumer audiences
• Lead the events strategy end to end: conferences, awards and webinars from concept and planning through to delivery, follow-up and measurement
• Drive inbound and outbound marketing performance across offline channels, including print, merchandise and sales collateral
• Build and protect our brand reputation through PR, customer voice and feedback, Trustpilot, thought leadership and sponsorship partnerships, using customer insight to inform marketing activity and communications
• Manage budgets and ROI, defining and tracking meaningful success measures (including brand awareness, engagement and commercial performance) and making every pound work hard
• Oversee agencies, suppliers and print/collateral production, ensuring quality, consistency and value for money
• Work closely with Brand, Digital Marketing and our Marketing Exec to shape and deliver a joined-up marketing approach, as well as form strong relationships with our sales, clinical, tech and operations teams to align on multi-channel marketing strategy with business priorities and growth targets

About you

• Genuinely motivated by our mission and the difference thoughtful, effective marketing can make to people's lives
• Curious and commercially minded, always looking for a better way and a clear line to business impact
• A natural collaborator, comfortable working across marketing, sales and clinical teams
• A proactive self starter with a genuine can-do attitude
• Confident taking ownership, managing competing priorities and moving work forward in a fast-paced environment
• Committed to doing the right thing, with the highest standards of safeguarding, ethics and clear communication, including on sensitive topics
• +10 years of multi-channel marketing experience, with a strong track record across both strategy and execution
• A proven track record of building and delivering multi-channel content and events strategies across B2B and DTC
• Experience developing marketing plans and prioritising activity across multiple audiences, channels and competing business objectives
• Experience using customer insight, feedback or Voice of Customer activity to inform marketing, content or brand strategy
• CRM experience, and comfortable working with marketing and campaign data
• Experience managing agencies
• A track record…