Content & Campaign Manager

The Talent Company is a leading management consulting firm specializing in Human Resource services and solutions. We support organizations across all sectors and sizes, from 'hire' to 'retire'. Our primary service areas include recruiting, leadership & talent development, total rewards consulting, career transition solutions, and fractional and interim HR support.

As a multi-disciplined practice, we partner with organizations to design, build, and strengthen the people systems that drive performance. Whether hiring critical talent, developing leaders, redesigning organizational structures, navigating transition, or providing fractional HR leadership, we deliver integrated solutions that align people strategy with business strategy. Our clients value us as a long-term partner - not just a service provider - because we bring both hands-on execution and senior-level advisory across the full talent lifecycle.

We are a dynamic and entrepreneurial organization, committed to excellence and growth. With a strong focus on company values and care, we are dedicated to attracting top-tier talent to join our team and drive our success forward. We hire smart, kind, hard-working people. If you are looking for a rewarding and challenging environment with a like-minded team, this could be the place for you!

As Content & Campaign Manager, you will be an integral member of our GTM team. Reporting to our Vice President, Sales & Marketing and working closely with the Growth Marketing Manager, you will ensure our expertise shows up as compelling, relevant campaigns that drive engagement and support sales / client conversations. You will translate subject-matter expertise into content and campaigns that fuel demand generation.

You enjoy working as part of a team and are passionate about the art of communication and creating compelling, persuasive content, in all its forms.

• Plan and manage end-to-end campaigns including webinars, email nurture tracks, and cross-channel initiatives.
• Develop and manage content including thought leadership pieces, sales enablement assets, social media posts, presentations, proposal resources, and short-form videos
• Support industry events with booth and event assets, pre-event promotion, and post-event follow-up campaigns
• Collaborate closely with internal experts and Sales
• Maintain consistent messaging aligned to priority audiences
• Monitor and moderate community groups and chats, ensuring conversations are engaging, relevant and respectful. Share and incorporate key insights into communications and marketing content
• Support completion and submission of RFPs

• Strong webinar attendance and engagement
• Email campaigns that convert, not just get opened
• Sales and client teams use marketing content in active deals
• Social media and website content that drives engagement and top-of-funnel activity

• 4-6 years of B2B content or campaign marketing experience
• Strong writing and messaging skills
• Ability to manage multiple campaigns end-to-end
• Proficiency with content creation and management tools such as Canva, Word Press, PowerPoint, Word, etc.
• Experience in professional services or HR-related industries preferred

This is a primarily remote position however we prefer candidates who reside within the Greater Toronto area and who are willing and flexible to work onsite (from our Markham and/or Mississauga offices) approximately one day per month for team and/or client meetings and collaboration.

This role is currently vacant, and the organization is accepting applications with the intention to hire as soon as possible.

The anticipated hiring range for this role is an annual salary of $60 - $70k plus variable bonus plan. We offer health and dental benefits, life insurance, and other company perks and social events.

At The Talent Company, people are at the centre of our recruitment process. While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks) AI is never the decision maker. Resumes and candidate information are personally reviewed by our recruiters, and all hiring decisions are made by people who bring judgment, care, and expertise to each match.

If a client's recruitment process involves a greater degree of AI use during their own…