Remote Senior Integrated Producer - Campaigns & Production

Allergy and Autoimmune Diagnostic Product Manager

Remote Thermo Fisher Scientific

Job Description

Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
The role
The IDD Product Manager owns the performance and direction of assigned allergy and autoimmune diagnostic portfolios. The role connects product strategy, market insight, digital and social media engagement, launch planning, lifecycle management, forecasting and customer-facing execution.
This is a commercially focused, analytically strong marketing role. It requires the ability to simplify complex diagnostic solutions into clear, compliant value propositions for laboratories, healthcare-provider-facing commercial teams, channel partners and internal stakeholders.
The role works closely with Sales, Channel, Marketing Operations, Medical/Scientific, Regulatory, Legal, Finance, Supply Chain, Customer Support and global Centers of Excellence to support portfolio adoption and strengthen customer partnerships.
Portfolio remit

• Assigned allergy and autoimmune diagnostic portfolios, including ImmunoCAP tests, EliA tests and Phadia Laboratory Systems where applicable.
• Customer segments may include reference laboratories, hospital laboratories, private laboratories, healthcare-provider-facing commercial teams, distributors and key opinion leaders.
• Scope includes product strategy, new product introductions, lifecycle management, product care, demand generation, sales enablement, distributor activation and customer experience.

Strategic priorities
Priority
What this means
1
Choose where to win
Use market trends, customer needs, competitive activity, tender dynamics, reimbursement, installed base potential and digital engagement data to identify growth opportunities.
2
Translate insight into action
Build country, segment and channel-level plans with clear priorities, owners, KPIs and ROI expectations.
3
Shape the portfolio story
Create clear, compliant product positioning that helps customers understand the value of IDD solutions.
4
Lead launch and lifecycle excellence
Plan launch readiness, track adoption and manage post-launch acceleration, portfolio care and lifecycle risks.
5
Drive business discipline
Strengthen forecasting, pricing input, margin awareness, campaign measurement, CRM use and evidence-based decision-making.
6
Bridge global and local execution
Bring local customer and market insight back to global teams and Centers of Excellence, while adapting global strategy for local relevance.
Core accountabilities
Product strategy and lifecycle leadership

• Own the product strategy, lifecycle plan and performance rhythm for assigned portfolios.
• Monitor revenue, margin, market share, product mix, adoption, product availability, launch progress and lifecycle risks.
• Identify opportunities for expansion, rationalization, positioning improvement and customer-value enhancement.
• Maintain a clear view of approved product names, availability, claims and customer-facing positioning.

Market insight, analytics and planning
Lead market, customer, competitor, pricing, tender, reimbursement and pipeline analysis.

• Turn insights into recommendations for STRAP, annual operating plans, launch plans and GTM plans.
• Guide dashboards that track revenue, funnel performance, campaign results, engagement, stock movement, forecast accuracy and ROI.
• Use CRM, sales data, digital analytics, social insights and voice-of-customer feedback to sharpen prioritization.

Digital, social media and demand generation
Partner with Marketing Operations to build integrated campaigns across digital, social, email, web, webinars, congresses, sales enablement and distributor channels.

• Define audiences, messages, customer journeys, calls to action, lead-nurture workflows and measurement plans before launch.
• Review reach, engagement, click-through rates, marketing-qualified leads, conversion, sales follow-up and content performance.
• Recommend improvements across SEO, paid media, landing pages, email journeys, webinar follow-up, campaign tagging and marketing automation.

Go-to-market and commercial execution
Co-create GTM plans by country, customer segment, portfolio, channel and buying stage.

• Develop value propositions, launch materials, training tools and sales messages that support customer needs and business priorities.
• Support customer visits, distributor meetings, scientific congresses, tender discussions, KOL engagement and key account planning.
• Partner with Sales and Channel teams on pricing tactics, deal support, opportunity development…