Marketing Analytics Manager

Taylor & Francis Group have an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team on a 6-month fixed-term contract. We’re looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information.

This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make recommendations. You’ll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.

• Supporting the Marketing team to make strategic, data first decisions by:
• Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.
• Creating regular reports and presentations for stakeholders on marketing performance and recommendations.
• Support A/B testing initiatives to enhance conversion rates and customer engagement.
• Conducting analysis and creating actionable insights to drive marketing performance including:
• Campaign and channel tracking
• Benchmarking and goal setting
• Customer behaviour and segmentation
• Developing in-house training for campaign analysis and reporting.
• Source and integrate data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality.

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
• Advanced knowledge of Google Analytics.
• Experience in SQL.
• Experience in working with marketing, customer and sales data.
• Experience in A/B testing, knowledge of other statistical modelling techniques.
• A focus on commercial results and making evidence-based decisions.
• Problem solving and strategic thinking ability.
• Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
• A focus on learning and self-development.
• Experience with the following would be beneficial:
  Alteryx, Python, R, Big Query, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager.

Location:

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our officesto ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time, with those 3 days a week spent in our office in Milton Park, Oxfordshire.

Please note, our Milton Park office will be relocating to Oxford city centre in late 2027 / early 2028, offering an exciting new workplace in the heart of the city.

Applications will close on Friday 9th October 2026.

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme –…